Ex-Liquorice Director Launches Digital Consultancy Tradewind

Sam Brownfield, former director of integrated agency Liquorice (now Smarteez) has set up Tradewind (London) Ltd, an independent digital consultancy that aims to help clients achieve their strategic, technical and creative objectives in the digital space.

(PRWEB) November 11, 2006 -- Sam Brownfield, former director of integrated agency Liquorice (now Smarteez) has set up Tradewind (London) Ltd, an independent digital consultancy that aims to help clients achieve their strategic, technical and creative objectives in the digital space.

Brownfield describes what they do as, "helping our clients define what they want and why and provide them with the skills to achieve and manage ongoing success". Tradewind aims to create a new model for digital business; the digital way™ which is a method that creates challenge and encourages collaboration.

Rather than stick to the traditional agency model, Brownfield majors on matching client's requirements to the right suppliers or contractors with the capabilities to deliver the platform through which the client can achieve their commercial objectives.

Tradewind challenges and defines a client's requirements from a strategic, creative & technical perspective, covering all forms of internet, mobile and customer database.

Once the requirement is defined, Tradewind recommends accredited suppliers or contractors as well as overseeing and facilitating the project. Resource or services procured by Tradewind on behalf of a client are never marked-up and the financial agreement is between client and supplier.

Brownfield added: "We are an in a situation of unprecedented market dynamics and rapidly changing technologies being put to work in the mainstream, yet few truly understand the complexities and pitfalls. Tradewind's aim is to keep abreast of the changing marketplace and constantly seek to challenge, educate and share for the benefit of all."

tradewind-london.co.uk/

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