Broadens Its Horizons by Introducing New Innovative Variable Data Digital Printing Technology Into Its Current Line of Services

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The one stop online store now has one-to-one marketing using digital variable data printing customized solutions for any printing need.

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RSS has already established itself as a printing company with the broadest range of services offered at the lowest prices in the country. The company has decided to take expansion one step further and utilize the new, innovative variable data digital printing technology (VDDP) to provide their business customers with a way to mass produce one to one marketing materials. is currently targeting customers who they believe would greatly benefit from variable data printing. The new service is an excellent source for dentists, doctors, car dealerships, lawyers, schools, and anyone else who may need an avenue to communicate on a one to one level with large groups of individuals at the same time. It is also a good resource for businesses who seek to advertise their products, services, specials, and other promotions with the same marketing medium. As per case studies already published the Variable Data Printing by many top companies like McDonald's UK, Sams, D'Youville College, Bermuda, Wedding photographers have used the Kodak digital production line to achieve top sales, customer retention offering fast delivery and cost efficiently. The web site has showcased case studies on the new web site for customers and prospects to review and download.

The experts at the this full color printing Mecca now enables companies to Nurture the Needs of Their Customers and Prospects.

Gone are the days of simple selling by merely hyping up the greatness of one's product or service. Gone are the days of simple selling. Like a delicate fruit tree, today's customers need nurturing. Reaching them requires holding their attention after it's been captured it. They want to be educated about what they are purchasing, and convinced that the purchase will benefit their specific needs. makes the process simple using a systematic process of customer service management via revolutionary One to One Marketing using variable data digital printing. One to One marketing targets each client or prospect with a message specific to them.

What is One to One Marketing using Variable data digital printing?

Variable data digital printing is a process that allows each individual document in a group of printed materials to carry personalized messages and graphics. This technology, which can also be referred to as variable information printing, personalized publishing, and database publishing is a form of on demand printing that allows companies to personalize individual documents in the same print run with unique graphics, images, and text without interrupting the printing process. For example, if a dentist's office wanted to remind 1000 of their patients of upcoming appointments within the month of November, could provide 1000 copies of the same type of appointment reminder, with 1000 unique names, addresses, and messages.

See the uses of dynamic printing on the web site.

Or, a car dealership with thousands of customers who all own Mercedes Benzes can send out a post card to all their customers with not only individual names, but also unique characteristics about the customer. For example your model and color of your vehicle could be on the face of the post card. Depending on the age of your car your post card could have a message about a new tire special, another customer could be reminded about their 20,000 mile check up. The entire process is data base driven which automates the process. But this capability is for more than just car dealers! The personalization option is great for doctors, lawyers, dentists, school administrators, departments stores, non-profit organizations, and any other company, large or small, interested in proactively reaching large groups of people on an individual basis. helps business grow by bridging the communication gap between them and their Customers. In this era of CRM and 1-1-marketing allows one to promote products or services using variable digital data printing with full color post cards, brochures, cards, appointment reminders, and a variety of other materials. With every project, all customers receive the same excellence in service, low pricing, and satisfaction guarantee.

The mass customization service is an addition to the many services PrintPelican currently provides to their customers nationwide. They also offer low cost brochure, post card, calendar, newsletter, and business card printing, and cater to a host of other printing needs. All at affordable prices, fast production and shipment turnaround speeds. They have secured online payment options, and customers can even proof and sign off on corrections to print jobs online as well.

For more information on one to one marketing with visit the new entry to the web site now called Variable Data Printing at

Thinking Printing? Trust the One Stop Online Superstore to Get Started!

About Print Pelican is a one stop shop for commercial printing. From brochures, calendars, catalogs, magazines or just about anything with ink on paper, they can help.

The new web application that handles the web and crm -- ecommerce application for Print Pelican is developed by Dallas Website design company and Palm beach Software house.

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Grant Morris
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