Extreme Marketing: Strategies and Tactics for Marketing that Sells Web Conference Nov. 16
Join us for this live, interactive web conference and have the opportunity to discuss Extreme Marketing with Mark Stevens, CEO of MSCO, who shook the marketing establishment with his Business Week best-seller" Your Marketing Sucks". He is joined by Jill Konrath, popular author of Selling to Big Companies and a recognized sales strategist in the highly competitive B2B market.
(PRWEB) November 13, 2006 -- Every marketer struggles with the challenge of measuring marketing effectiveness, and increasing marketing's revenue impact and ROI.
"Any company that makes sales the last step in the marketing process has its marketing program ass-backwards"—Mark Stevens in Your Marketing Sucks
According to Forrester Research, B2B marketers improve marketing's value only when they focus on increasing their alignment with sales, integrating their marketing programs, and improving the quality of their results. This is Extreme Marketing.
Join us for this live, interactive web conference and have the opportunity to discuss Extreme Marketing with Mark Stevens, CEO of MSCO, who shook the marketing establishment with his Business Week best-seller" Your Marketing Sucks". He is joined by Jill Konrath, popular author of Selling to Big Companies and a recognized sales strategist in the highly competitive B2B market.
There is still time to register for free at: http://www.xtalks.com/extrememarketing.ashx ;
Take away points include:
| | - A methodology for marketing that sells
- Why Extreme Marketing delivers extreme results
- The Flexible, Asymmetric Market Assault
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The Extreme Marketing Web Conference takes place on, November 16, 2006, from 2:00pm-4:00pm ET.
Register for free: http://www.xtalks.com/extrememarketing.ashx
About our Sponsor Eloqua:
Eloqua provides the leading integrated demand-generation platform so marketing teams can produce a continuous flow of quality leads for a professional sales force. Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable automated process. www.eloqua.com
About Xtalks
Xtalks is part of The Honeycomb Worldwide Group of Companies. Honeycomb Worldwide creates peer-to-peer business-oriented social networking communities, connecting senior level executives by delivering content through new and established media channels and is currently ranked 15th on the Profit Hot 50 List of emerging Canadian companies. www.honeycombworldwide.com.
For more information on this conference or Xtalks in general, or to enquire about speaking opportunities or sponsoring future events, visit www.xtalks.com or contact Karen Anderson, Chief Marketing Officer, at phone: 312-977-1166, x. 1209.
Register for free at http://www.xtalks.com/extrememarketing.ashx
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