CyberArts Announces an Enhanced Back Office Suite for its Foundation Online Gaming Software Platform

CyberArts, a San Francisco-based online gaming software developer, announced release of a significant software upgrade to its Foundation™ universal gaming platform. The new release includes expanded business intelligence reporting and game feature management functionality. CyberArts licenses its software platform to online gaming leaders worldwide like World Poker Tour, Mansion.com, Tony G Poker, Apuestas.com and many others.

(PRWEB) November 12, 2006 -- CyberArts, a San Francisco-based online gaming software developer, announced release of a significant software upgrade to their Foundation™ universal gaming platform. The new release includes expanded business intelligence reporting and game feature management functionality. CyberArts licenses its software platform to online gaming leaders worldwide like World Poker Tour, Mansion.com, Tony G Poker, Apuestas.com and many others.

"Business intelligence reporting is of key importance to the operators we've talked to" said Ken Arnold, Chairman of CyberArts, "providing retention-enabling information about player patterns allows operators to figure ROI at both the macro and micro--market of one--levels. Operators can determine what, when, what stakes, with whom and response rates for promotions." But gleaning competitive intelligence is only part of the success equation. "Being able to customize awards, skins, promotions, messaging and games without engineering support is key for operators to quickly and cost-effectively react to the intelligence."

Arnold has a long history--over 20 years--with intricate, high-volume software systems. He formed Datalogix in 1981, the first company to offer MRP and ERP software to the process manufacturing industry, went public on the NASDAQ and was later acquired by Oracle. Mr. Arnold also co-founded Formation Systems, Inc., a leader in the Product Lifecycle Management space and served as its CEO.

Ongoing maintenance and support is also an issue that CyberArts addressed with this release. "We consciously built our admin tools to take the programmer out of the equation," noted Chris Derossi, CEO for CyberArts. "In addition to some standard features like making the tools web-accessible and user-friendly, we made our admin tools flexible. Instead of building a set of hard-coded specific reports we, built a Universal Reporting Module that allows new reports to be created and existing reports to be modified as needed, without additional programming. And we added some useful features like the ability to export the results to .CSV or .XLS files, and an easy-to-navigate format." Getting operators up and running swiftly was another concern. "Installation and configuration of the admin module takes about an hour," said Derossi.

The new software release also includes a real-time dashboard for ongoing management, a multi-layered affiliate module, permission-based level access, logging of all admin actions for auditing, scales with business and player levels, and many other features. Skin operators will soon have a comparable module that works along side the network administrator module.

Derossi is well-known in the poker world as the co-author of Winning at Internet Poker for Dummies, one of the popular titles from the "… for Dummies" series. Like Arnold, Derossi has more than 20 years of leadership at top technology companies including Apple Computers, where he served as chief architect of Macintosh Operating System 7 before starting CyberArts.

Interested companies can review the new features at the Global Gaming Expo, Nov 14, 15 and 16 at the Las Vegas Convention Center, Las Vegas, Nevada. CyberArts will be demonstrating their enhanced functionality at booth 5601, in the IGaming Business Pavilion. CyberArts will also be demonstrating Foundation™ at the International Casino Exhibition (ICE) in London, 23-25 January 2007.

CyberArts Foundation™ is the most technically advanced software platform for online gaming operators. It is the only fully licensable platform available -- operators can create their own branded, customized gaming service quickly and easily -- using any languages and any currencies. The platform supports poker, backgammon, casino, and other games, and includes sophisticated back-end configuration, design and reporting tools.

Full feature descriptions and downloadable brochures are available on the company's site at http://www.cyberarts.com and at booth #5601 during the Global Gaming Expo (http://www.globalgamingexpo.com), 14-16 November in Las Vegas.

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