It's Been a Big Year at Little Giraffe; Manufacturer of Upscale Accessories for Adults and Babies Reports their Most Successful Year to Date

As 2006 draws to a close, Little Giraffe is reporting their most successful year to date. The company anticipates a 15% increase in overall sales this year, which is Little Giraffe's largest year in sales since the company was founded in 2001. Little Giraffe originally made a name for itself as a premier baby brand, and with the launch of several new products and a collection for adults, the company has successfully expanded into a luxurious lifestyle brand for everyone to enjoy.

Los Angeles, CA (PRWEB) November 12, 2006 -- As 2006 draws to a close, Little Giraffe is reporting their most successful year to date. The company anticipates a 15% increase in overall sales this year, which is Little Giraffe's largest year in sales since the company was founded in 2001. Little Giraffe originally made a name for itself as a premier baby brand, and with the launch of several new products and a collection for adults, the company has successfully expanded into a luxurious lifestyle brand for everyone to enjoy.

Sharyn Newberg, President of Little Giraffe, commented on the company's recent success. "We have a loyal following from our specialty stores and boutiques, and this year we experienced an added emphasis from our larger specialty department stores. In addition, our strong efforts in design, marketing, advertising, PR, and celebrity recognition have enabled our brand to grow at a tremendous pace."

Little Giraffe experienced tremendous growth with the successful Giraffe at Home Collection for adults, launched in January 2005. This fall, the Nordstrom Home department received their first shipment of Giraffe at Home's new faux-fur Luxe Collection and the plush throws sold out in record time. As a result, Nordstrom recently submitted a large reorder for the upcoming holiday season. The luxurious cover-ups and bedding collections coordinate with Little Giraffe's bestselling baby and children's lines. Giraffe at Home is available at specialty boutiques nationwide and upscale department stores including Nordstrom and Barney's.

Little Giraffe has also drawn significant attention from national television shows and magazines. The company's adult and baby collections have received praise in People magazine, Pregnancy, The Robb Report Luxury Collection, Life & Style, Better Homes & Gardens Find It! Guide, and US Weekly. Television shows including Access Hollywood, The View, and Extra have also featured Little Giraffe products in recent months. Access Hollywood went inside Brad Pitt and Angelina Jolie's nursery for their new daughter Shiloh, and featured Little Giraffe's bestselling chenille and satin blanket baby blanket. Popular network TV shows such as Desperate Housewives and The OC have also featured products from the Little Giraffe and Giraffe at Home collections this past year.

Little Giraffe has rapidly become a hit in Hollywood. Celebrity moms including Angelina Jolie, Britney Spears, Liv Tyler, Denise Richards, Jennifer Garner, Marcia Gay Harden, and Katie Holmes are fans of Little Giraffe's plush baby blankets and bedding. Holmes custom ordered twelve pink blankets from Fred Segal in Los Angeles before her daughter Suri was born, and Jolie was featured on the cover of People magazine cradling her daughter Zahara in Little Giraffe's white chenille blanket. Cameron Diaz, Jessica Alba, Oprah Winfrey, Ellen Pompeo, Debra Messing, Teri Hatcher, Felicity Huffman, Julia Louis-Dreyfus, Katherine Heigl, Sandra Oh and Annette Bening are fans of the luxurious satin and chenille robes from the Giraffe at Home collection and Eva Longoria loves the Luxe Collection's plush faux-fur throws.

For additional information please visit www.littlegiraffe.com or contact Jennifer Zankan of Jeneration PR at 818.501.1205.

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