Strauss-Elite Unifies Distribution in U.S.
Sabra to become exclusive distributor of Strauss-Elite products.
New York, NY (PRWEB) November 13, 2006 - Sabra, a leading manufacturer of Mediterranean dips and spreads, announced today that as of January 1, 2007 it will become the sole distributor of Strauss-Elite products within the U.S. This move promises to position Sabra, not only as the leader in the Mediterranean food market, but also as a powerful force in the growing kosher marketplace. With this, Sabra becomes one of the largest distributors of kosher products in America. Visit Sabra at Kosherfest in booth # 1131.
"At last, the market will have one point of contact for the best kosher food products available in the U.S.," said John McGuckin, EVP of sales for Sabra. "There is great demand for the high-quality dairy and confectionary products produced by Strauss-Elite and now the process will be streamlined with great benefit for the retailers and customers alike."
A powerful development within the kosher marketplace, Sabra's new position as exclusive distributor for Strauss-Elite follows the Strauss-Elites purchase of 51% of Sabra in 2005. Since then, the companies have shared best practices, resources and intellectual property to the benefit of all. Sabra will become the top distribution company for the kosher market, offering the best kosher brands, at high volume, complimented by a streamlined process for the customer. In an exciting development for kosher market customers, Sabra will support a direct-store-delivery system (DSD,) indicating immediately that it intends to provide superior support for kosher market retailers in the U.S.
In August of 2005, multi-national food group Strauss-Elite purchased a 51% share of Blue & White Foods, LLC., owner of the Sabra Go Mediterranean brand. Israeli-based Strauss-Elite is a market leader in its core categories, including diversified dairy products, chocolate and confectionery, salty snacks, bakery, coffee, honey, olive oil, energy bars and more. In addition, it was a pioneer in manufacturing Mediterranean salads and dips, and has extensive knowledge based on innovation and long-term leadership in this field. Strauss-Elite is a major player, ranking number 7 in the global coffee market, mainly CEE countries and Brazil.
The business model of Strauss Elite is unique in the food market in that it combines, on one hand, strategic relationships with leading international partners, and, on the other hand, partnerships with local businesses. These partnerships enable the Group to gain an important knowledge base in categories with high growth potential, allowing it to take a quantum leap in its managerial competencies and accelerate growth. The Group has such partnerships with Groupe Danone, Frito Lay-PepsiCo, Lavazza and other partners in fields that have a strategic fit to its operations.
About Sabra®
Sabra of Astoria, New York, makes a wide and outstandingly delicious range of Mediterranean dips and spreads. Richer. Smoother. Tastier. All products are beautifully presented, certified kosher and vegetarian and available across the nation. With more than 130% growth in the past 52 weeks, Sabra became one of the top ranking leaders in its category according to recent AC Nielsen reports. Visit Sabra at www.sabra.com.
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