Vacations -- More Than Half Now Planned Online, Survey Reveals

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Most people now use the Internet to plan their vacations, while only a small percentage of people continue to use travel agents, according to a new survey conducted by morefocus, an online research organization.

They expect them and plan ahead with them in mind. For most people, it's not going to be something that would change their vacation plans.

A majority of people typically plan their vacations using the Internet, while only a small percentage use travel agents, according to a new survey conducted by morefocus, an online research organization.

Fifty-eight percent of those surveyed said they typically plan their personal travel online. Conversely, only 23 percent said they usually use a travel agent to plan a vacation. In fact, the survey showed that more people, 30 percent, ask family and friends for help planning a vacation than use a travel agent.

"As in a number of other industries, people are using the Internet to take control of things they used to have to rely on other people for," said Dr. Regan Carey, morefocus Research Director. "Now, you can book your own hotel, plane ticket, rental car, etc., without leaving your home, and you probably end up saving money, too. It's a trend that I believe will only continue to grow."

The survey also explored what kinds of vacations people take and why.

Relaxation was named the most popular reason for a vacation among the respondents, with 33 percent saying relaxation is the most important factor when choosing a vacation destination. Family vacations also rated high on the list, with 18 percent of respondents saying opportunities for family fun was most important ingredient in planning a trip.

A fair number of people said they were looking for more than the average day when planning a vacation, with 11 percent saying discovery was the leading factor in their vacation plans, and another 11 percent naming adventure tops.

A majority of those surveyed, 55 percent, said they prefer to fly on vacation. Additionally, almost as many people, 52 percent, said they are not bothered by longer check-in lines at airports due to heightened security, agreeing that it's an unfortunate fact of life.

"I think that with more than five years now of heightened security at airports, people have become used to the long lines," said Dr. Carey. "They expect them and plan ahead with them in mind. For most people, it's not going to be something that would change their vacation plans."

Twenty-one percent of those surveyed said they prefer to drive on vacation. Eight percent said that cruising is their preferred method of travel while on vacation. Only a small percentage preferred to take the bus or train on vacation.

The morefocus survey was commissioned by the publication http://www.travel.morefocus.com. Further information and summary results of the survey are available on request from morefocus.

About morefocus
San Diego-based morefocus has developed one of the Internet's leading healthcare and lifestyle networks that is applied to reach, inform and engage consumer and professional audiences. Through a suite of proprietary applications, morefocus builds large-scale consumer panels enabling online marketers to reach micro-segmented audiences. For more information, or to join a panel, please visit morefocus.com.

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Luke Pilon
morefocus group inc.
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