Newsletter Answers White Paper Writing and Marketing Questions
WhitePaperSource Newsletter features interview with author Brian Carroll and newly launched "Ask Mike" column.
San Diego, CA (PRWEB) November 15, 2006 -- The latest issue of the monthly WhitePaperSource Newsletter features an in-depth interview with Brian Carroll author of "Lead Generation for the Complex Sale."
Carroll's interview identifies lead generation techniques for white papers and why it's important to use white papers to educate prospects.
See http://www.whitepapersource.com/marketing/brian-carroll-interview.html
The newsletter also features an in-depth article on how white papers can be successfully utilized as calls to action in newsletters. See http://www.whitepapersource.com/marketing/white-papers-newsletters.html
In addition, this month's newsletter heralds the launch of the "Ask Mike" column where readers query Michael Stelzner, founder of WhitePaperSource.com, about their vexing white paper challenges. This issue features the answer to "Can a single white paper have two different target audiences?"
Michael A. Stelzner is also the author of "Writing White Papers: How To Capture Readers and Keep Them Engaged" which can be purchased online at http://www.writingwhitepapers.com/book/. Stelzner's blog on white papers which can be found at http://www.writingwhitepapers.com/blog/
The newsletter is delivered to more than 20,000 readers. Registration for the newsletter can be found at http://www.whitepapersource.com/newsletter.html
About WhitePaperSource
WhitePaperSource is the first and only independent web site dedicated to all things white papers. Specializing in educational content on writing and marketing white papers, WhitePaperSource is the source for white paper advertising and syndication reviews and writing techniques. Our newsletter, WhitePaperSource Newsletter, is the world's largest source for white paper industry news. Our forum, WhitePaperSource Forum, is the only Internet forum dedicated to active discussion of all white paper related topics.
Additional information can be found at http://www.whitepapersource.com or by contacting Michael Stelzner via e-mail.
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