Lack of Professionalism Destroying the Mortgage Industry

In answer to the many complaints that the mortgage industry lacks integrity and professionalism, Capstone Institute of Mortgage Finance in Marietta, Georgia introduces its newest division, Professional Spirit in January, 2007. Their mission is "putting professionalism back in business."

Marietta, GA (PRWEB) November 15, 2006 -- In answer to the many complaints that the mortgage industry lacks integrity and professionalism, Capstone Institute of Mortgage Finance in Marietta, Georgia introduces its newest division, Professional Spirit in January, 2007. Their mission is "putting professionalism back in business."

At the recent Southeastern Mortgage Brokers Convention, the industry's integrity and image--or lack thereof--was a hot topic. CEO at Capstone Institute of Mortgage Finance, Kathy Lewis expresses concern, "It's all about perception, and over the past several years, perception of the mortgage industry's level of integrity and professionalism has plummeted. Bottom line: Unprofessional appearance, attitude and actions negatively affect overall production and service, resulting in a loss of revenue, and that is unacceptable. It's a real problem and it's time for a drastic change. The industry needs to raise the bar on integrity and professionalism nationwide."    As the nation's premier mortgage training institute since 1986, Capstone is committed to an all-out campaign to solve the problem as they introduce their newest division, Professional Spirit.

Division Director and Certified Image Consultant, Darlene Wofford explains, "The concept of Business Casual Friday was introduced in the early 1980s, and soon became the norm as it expanded to the entire workweek. Unfortunately, through the years the dress has become less "business" and more "casual,"--even sloppy in many cases--negatively influencing the quality level of productivity and service. Casual dress creates casual atmosphere and casual state of mind, which, in turn, generates casual performance, and this has become a costly problem to business owners across the board, particularly in the mortgage industry. Quite simply, those individuals who are unprofessional are losing business to their more professional counterparts."

Mrs. Wofford and Ms. Lewis, a former professional model, combine their experience and expertise as the primary instructors for Professional Spirit, with the mission of "putting professionalism back in business." By promoting a heightened awareness, Professional Spirit's interactive seminars and workshops provide a means of solution to this costly problem. Their topics include: Professional Style and Image, Business Protocol and Dining Etiquette, along with Voice, Speech, Diction and Presentation. One thing is certain--as mortgage bankers, brokers and personnel learn to develop their professional style and improve their image, they will become the industry pacesetters, out-performing and outclassing the competition.

For 5 Easy Steps to Out-Class and Out-Perform Your Competition, email Darlene Wofford. For more information, visit www.capstoneinstitute.com or call 770-956-8252 or 800-229-8556.

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