Mathew Knowles Partners With Popular UK Reality TV Show "Chancers" and SonyBmg UK

Houston, TX (PRWEB) November 15, 2006

Music World Entertainment President and CEO Mathew Knowles has partnered with the hit UK reality television series "Chancers," in which eight selected UK contestants journey to Houston to participate in the ever-challenging, Music World Entertainment (MWE) Boot Camp, to get artist experience by one of the industry's best. Knowles' team of experts will work with the aspiring artists in a number of areas including song writing, vocal training, recording and producing, choreography, image and styling. Knowles has brought on board such established artists such as John Legend, Kelly Rowland, Lyfe Jennings, Solange, Amerie and Omarion to lead master classes.

"I'm thrilled to have partnered with one of UK's top entertainment shows featuring up and coming singers," says Knowles on the reality show deal. "I realize that the drive of aspiring artists is cross-culturally identical in the U.S. and the UK. They all have a dream and took the chance and now I'm going to make an artist or artists out of these Chancers!"

Chancers will give urban music's up and comers the chance of a lifetime. The new series focuses on the realities of today's urban culture and puts young British talent to the test in a real life, extremely challenging music environment--the MWE Boot Camp.

With intense scrutiny, critique and observation, the Chancers will realize the reason Mathew Knowles has been the mastermind behind the most successful "girl group" in the history of pop music; Destiny's Child and other well-known artists. He has a zero-tolerance for those who lack the dedication and determination to succeed in the music industry.

The time the Chancers spend in Houston helps to push them musically and exposes them to the biggest stage of all in the U.S. urban scene. The Chancer or Chancers that Knowles believes possess that special star-quality will have a chance to win a record deal to sign to his MWE(Music World/SonyBmg) label and the opportunity to be the opening act for Beyoncé's UK tour. The Chancers series two airs November in the UK.

For more information please visit: http://www.channel4.com/entertainment/t4/competitions/film/chancers_sol.html

About Music World Entertainment

Music World Entertainment (MWE) is one of the world's leading entertainment conglomerates comprised of five divisions under its umbrella: records, management, hit-making producers, investments and properties. The Houston-based MWE powerhouse ran and operated by Mathew Knowles (president and CEO), is the brainchild behind the direction and success of global phenomenon Destiny's Child, the most successful "girl group" in the history of pop music. MWE management has efficiently overseen the group's unbroken string of worldwide success as a group as well as solo artists (Beyoncé, Kelly Rowland and Michelle Williams). MWE continues to add new artists and producers to its high-profile artist roster.

Contact: Priscilla Clarke for Music World Entertainment (Tel. 202-723-2200 or via e-mail)

###