Don't Compete with Rivals - Make Them Irrelevant

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How to create Uncontested Market Space and Make the competition Irrelevant.

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I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.

Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.

In a new audiobook that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  •     Reconstruct market boundaries
  •     Focus on the big picture
  •     Reach beyond existing demand
  •     Get the strategic sequence right
  •     Overcome organizational hurdles
  •     Build execution into strategy

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."

--William J. Bratton, Chief of the Los Angeles Police Department, Former Police Commissioner of the City of New York

Author

W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world's second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union. He was born in Korea. Kim is a fellow of the World Economic Forum. His Harvard Business Review articles, co-authored with Renée Mauborgne, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co--authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times, The Asian Wall Street Journal, and numerous journals

Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management at INSEAD, France (the world's second largest business school). She was born in the United States. Mauborgne is a fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times and numerous journals.

Kim and Mauborgne co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers. Mauborgne is also a board member of the Value Innovation Action Tank (VIAT), a non-profit organization, which has 15 Singapore government ministries and agencies as founding partners. VIAT was established in March 2004 to bring Value Innovation to the country's private, public and people sectors. The Times (London) said, "the ultimate centre of excellence is one which does not cost the business school any money, but which positions its faculty as leaders in its field, creator of practical ideas, and direct influencer of governments. In this, Singapore's Value Innovation Action Tank (VIAT) is probably the benchmark. VIAT aims to convert Kim and Mauborgne's ideas into reality by using a variety of frameworks, processes, tools and educational programmes."

About the Audiobook:

Title:    Blue Ocean Strategy

Author:    W. Chan Kim, Renee Mauborgne

Format:    6 CD/7 hours

Price:    $29.98 (US) / $38.98 (CAN)

ISBN:    1-59659-068-8

Available:    November 2006

Published by Gildan Media Corp. The title is available at all fine book retailers, on-line and as a download at iTunes and http://www.audible.com

  • Also published this month by Gildan Media: Leader's Legacy and Thinking for a Living.

YOUR COACH IN A BOX is a line of personal development audiobooks from Gildan Audio that bring bestselling authors and lecturers directly to you, at the best prices around.

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Meechal Dana
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