Attention PR Opens 'Social Media Relations' Agency
Attention PR today announced the launch of its “social media relations” agency. Founded by Curtis Hougland, who created successful new media practices for Middleberg and Ruder Finn, Attention PR helps companies directly and authentically engage communities online.
New York, NY (PRWEB) November 14, 2006 -- Attention PR (www.attentionpr.com) today announced the launch of its “social media relations” agency. Founded by Curtis Hougland, who created successful new media practices for Middleberg and Ruder Finn, Attention PR helps companies directly and authentically engage communities online.
“The Internet is changing the way consumers interact and transact. So, how we communicate with these consumers through public relations must also change,” said Attention PR creative director Hougland. “The most effective media today triggers a social response and invites participation. Attention PR’s social media relations expands upon traditional media relations to directly engage communities most responsible for word-of-mouth.”
Attention PR’s core social media relations service includes securing the endorsements of experts and advocates, cultivating word-of-mouth among customers, employees, bloggers, pod casters, media and partners, and not only promoting, but also publishing and producing original content—the principal drivers of consumer attention today.
Attention PR has the capability of extending campaigns through paid media via its integration of Earthquake Media. Services include social media relations, which encompasses media relations, monitoring and response systems, content creation, viral PR, media buying and planning, sponsorships and crisis prevention.
Hougland founded one of the first joint online marketing and public relations practices in 1993. He was fortunate to work with early Internet pioneers such as AOL, CompuServe, Prodigy, Microsoft and Sprynet. As the creative director at Middleberg, he built the agency’s new media practice into one of the industry’s largest until its sale to Euro RSCG in 2000. Most recently, he used his new media experience to launch a successful film distribution company.
“Attention PR recognizes the dramatic increase in competition for consumer attention—of which there is a fixed supply and an unlimited demand,” continued Hougland. “PR professionals require new skills to manage communications amid the proliferation of niche media and adoption of social networking. Attention PR is able to solve today’s attention deficit through innovative social media relations campaigns across both non-paid and paid media.”
Attention PR was founded on the hallmarks of successful social media, authenticity and transparency. So, Attention PR was established as a partnership with profits to be paid to employees and an agency report card to be issued to clients quarterly. The agency also uses a customized wiki to collaborate with and update clients daily.
About Attention PR
Attention PR is a social media relations agency. The agency specializes in public relations campaigns that reach community influencers, spark word-of-mouth and produce and publish as well promote original content—the principal drivers of consumer attention today. Founded in 2006, Attention PR is based in New York. For more information visit www.attentionpr.com.
Related Links:
wordpress.com/tag/noah-brier/
www.root.net
www.attentiontrust.org
www.blogtalkradio.com
www.attentionmax.com
www.stumbleupon.com
www.goldhaber.org, www.attentionpr.com
RSS Feed:
attentionpr.wordpress.com
Contact:
Curtis Hougland
212.204.9215
IM: Attention PR
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