Pod Design Awarded for Best Interactive Integration Within a Cross Media Campaign at the 2006 MITX Awards
Pod Digital, Inc., a viral marketing and digital entertainment company, has been selected as a winner of the 2006 MITX Award for its work on the "Crack the Case" campaign for the Crime and Investigation Netwok at A&E Intenational.
LEXINGTON, MA (PRWEB) November 15, 2006 -- Pod Digital, Inc. (www.poddesign.com), a viral marketing and digital entertainment company, has been selected as a winner of a 2006 MITX award for interactive integration within a cross media campaign for its work on the "Crack the Case" campaign for the Crime and Investigation Network at A&E International.
Crack the Case, which can be viewed at www.crackthecase.co.uk, is an innovative and successful integration of the addictive and viral components of online games and reach of broadcast to create a fully-integrated cross-media marketing campaign. Pod Partnered with UK production team, Brothers and Sisters, who produced the on-air portion of the campaign. The entire campaign was centered upon a mystery that unfolded simultaneously over the course of five weeks on-air, online, in banner ads and in prints ads.
"The Crack The Case campaign was a very challenging project creatively, technically and logistically. It required close coordination with a UK based broadcast production team and online teams, in a coordinated weekly episodic launch that held the attention of returning players, and inspired people to join in at any stage of the game" said Steve Curran, Founder and Creative Director of Pod. "To win the MITX award on one of our most ambitious undertakings to date was very gratifying for everybody involved"
The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 25 categories, including five "Best of" awards, at a ceremony attended by more than 800 industry professionals held on November 8th at the Boston Copley Place Marriott.
"This year's award submissions showed the most impressive elevation of ambition in quality, functionality, creative and technological achievements we've seen to date," said Kiki Mills, executive director of MITX. "These awards provide a forum to showcase the finalists and winners, and acknowledge the sophisticated work that is being created locally for nationally and internationally recognized brands."
Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals.
The 2006 MITX Awards were sponsored by 24/7 Media, Adobe, Atlas Solutions, Backbone Media, DLA Piper, Doubleclick, Eyewonder, IBM, Miller Systems, PricewaterhouseCoopers LLP. The media partner was MIT's Technology Review.
For the full list of winners, please visit www.mitxawards.org.
About Pod Digital, Inc.
Pod conceives and produces broadband entertainment, viral marketing campaigns and branded games (mobile and broadband) for some of the most exciting companies in the world of entertainment, technology and consumer goods, including: Warner Brothers, Atlantic Records, FuseTV, Peerflix, Tweeter, The History Channel, Crime and Investigation Network, Starwoods International and many others.
Two years in a row, Marketing Sherpa has chosen a Pod campaign as a top-ten viral marketing campaign of the year, and awarded Pod's Peerflix campaign as the number-one pick in 2006. Pod founder and creative director Steve Curran is the author of the books "Motion Graphics", "Convergence Design", and is a contributing author to the book "Connected Marketing".
About MITX
Established in 1996, MITX--the Massachusetts Innovation & Technology Exchange (MITX: "my-techs") --is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.
Contact:
Amy Goodman
MITX
617-871-2155 x203
amy @ MITX.org
Jessica Morris
Pod Digital, Inc
781-674-1188
jessica @ poddesign.com
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