Word of mouth marketing is not just an esoteric concept, but a real marketing discipline that is proving to generate powerful results
Chicago, IL (PRWEB) November 14, 2006
The Word of Mouth Marketing Association (WOMMA) today announced its first annual Wommie Awards, designed to recognize amazing word of mouth campaigns and the smart people who create them. WOMMA is inviting member companies to wow it with their greatest word of mouth marketing successes; the best of the best will have a chance to grab the industry's newest accolade: a Wommie.
Wommie Award winners -- to be chosen by a panel of WOMMA member judges -- will be publicly recognized at WOMMA's upcoming Word of Mouth Marketing Summit Dec. 12-13 in Washington, D.C., where they'll have the opportunity to present their case studies to a room full of the industry's most prominent experts during the Wommie Awards Ceremony. More information about the Summit is available at http://www.womma.org/summit2.
Qualifying for a Wommie Award is easy: Any WOMMA member company that submits a word of mouth marketing campaign to WOMMA's Case Studies Library before the Nov. 17 deadline is eligible for an award. WOMMA's Case Studies Library -- a "how-to" resource intended to showcase the different types of word of mouth marketing and to demonstrate various word of mouth marketing techniques -- is another tool being released by WOMMA in an effort to provide educational resources to support the growing word of mouth marketing industry.
"Word of mouth marketing is not just an esoteric concept, but a real marketing discipline that is proving to generate powerful results," said Amanda Van Nuys, Executive Director, Corporate Marketing and Alliances of Organic Inc., who is co-chair of WOMMA's Communications Council. "And, WOMMA's Case Studies Library will be the central repository for savvy marketers to learn more about real world examples and emerging best practices across all industries."
The Wommie Awards competition is still open, and WOMMA will continue to accept submissions for publication in its Case Studies Library even after the competition deadline has passed.
More information, including submission guidelines and frequently asked questions, can be found at http://www.womma.org/casestudy.
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 300 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.