Two Audacious Women Brand the Streets of South Florida

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Audacity Recording launches a new marketing campaign.

We're breaking through the clutter by using My Space, sponsoring local events, an E-zine, direct HTML marketing through the internet and word-of-mouth. If you continually do great work for your clients on a job by job basis, eventually referrals bring new clientele. We have found that this grass roots, viral marketing effort has greatly increased our brand awareness in the community.

To mark the launch of their new web-site, http://www.audacityrecording.com, and strategic marketing plan, Audacity Recording started a new campaign directed to the music and visual arts communities throughout South Florida. Utilizing a blend of street level promotions and internet marketing, Audacity aims to attract South Florida's artists to explore what their studio has to offer. To help get the word out, Audacity enlisted the help of Branded Street Teams, the brain child of Glenda Ellero and Megan Schnepp, both MBA graduates of Nova Southeastern University's Huizenga School of Business.

"The traditional ways of and marketing to the arts communities are not effective in 2006," says Audacity President Linda Thornberg, "We're breaking through the clutter by using My Space, sponsoring local events, an E-zine, direct HTML marketing through the internet and word-of-mouth. If you continually do great work for your clients on a job by job basis, eventually referrals bring new clientele. We have found that this grass roots, viral marketing effort has greatly increased our brand awareness in the community."

Branded Street Teams builds Audacity's presence at concerts, festivals, industry parties, and in music stores. Branded is seen at nearly every large local event, handing out Audacity's promotional materials and getting face time with artists that could use Audacity's services. Audacity and Branded actively work together to reach out to the local artist community, and are currently running a contest with the opportunity to win free studio time. For more information, please visit Contest link.

Audacity's establishment within the television, film, and advertising communities allow them the flexibility to offer reduced weekend and evening rates to artists. John Martyn, co-owner of Audacity and Berklee College of Music graduate, finds this business approach to be the perfect way to encourage musical endeavors by people from all walks of life; especially the independent artist. To find out more about Audacity's activities visit their web site at http://www.audacityrecording.com, e-mail them at info @ audacityrecording.com or call the studio directly at 954-920-4418.

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Linda Thornberg
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