Hot Toys May Not Be The Best Toys; Parents' Choice Foundation Releases 2006 Holiday Guide

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Parents' Choice Foundation explains why the best toys don't always make the "hot" lists. Parents who plan their holiday shopping using lists of "hot" toys, may find the heat wave fleeting soon after the gift wrap has been recycled. Contrary to what the multiple lists advertise, "Hot" doesn't always mean good. What's "Hot" is frequently what's "Hyped."

As long as there is something new to do with it or learn from it. At Parents' Choice, we have a steadfast Toy Credo: The best toys prompt a child to ask 'What If?'

Parents who plan their holiday shopping using lists of "hot" toys, may find the heat wave fleeting soon after the gift wrap has been recycled. Contrary to what the multiple lists advertise, "Hot" doesn't always mean good. What's "Hot" is frequently what's "Hyped."

Established in 1978, Parents' Choice is the nation's oldest nonprofit independent guide to children's media and toys. "A good toy isn't a one trick pony," said Claire Green, President of Parents' Choice Foundation. "Good toys are filled with promise, not performance. Good toys have staying power; they engage."

Parents' Choice suggests that when gift givers are considering a toy purchase they should think about the children's interests. Do they like Art? Or Sports? Science? Or Fashion Design? And make sure the toys and games (or books or music) are age appropriate.

Those poised to spend holiday budgets may wonder how long a child will play with a toy. Parents' Choice Foundation answers "As long as there is something new to do with it or learn from it. At Parents' Choice, we have a steadfast Toy Credo: The best toys prompt a child to ask 'What If?' " explained Green. "What happens if I move this piece over here? What if I paint the trees with stripes? If I mix more X with Y what will I get? Those are the questions that begin to define the best toys."

The 2006 Parents' Choice Holiday Guide, organized by ages, areas of interest and price, is filled with products (toys, books, music, software, DVDs etc.) that promote curiosity and awaken a love of learning. And yes, they're fun.

The 2006 Parents' Choice Holiday Guide is available online today at

http://www.parents-choice.org/holiday.

About Parents' Choice Foundation

Established in 1978, Parents' Choice Foundation is the nation's oldest nonprofit guide to quality children's books, videos, toys, audios, computer software, television, and magazines. The Foundation's mission is to provide parents with information to participate wisely in their children's learning.

Via the Parents' Choice Foundation's public service website, the foundation strives to impart solid information about the vast array of children's media products and toys that are on the market, helping parents and caregivers make informed decisions about which new products are right for their children.

The Foundation's purpose is to search out and recommend products that help kids grow - imaginatively, physically, morally and mentally--fairly priced products that are fun, safe and socially sound.

Parents' Choice Foundation has no commercial ties, maintaining its 28-year tradition as an independent voice.

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CLAIRE GREEN
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