Seniors Striving to Stay Youthful Tackle Unsightly, Discolored Toenails and Fingernails

Americans over the age of 40 are front and center in the search for ways to combat the signs of aging. Along with sags and bulges, unattractive feet are an area of concern for those in this age group. While well aware of the fact their feet may not look that great anymore, boomers and seniors also recognize that turning the appearance of their feet around -- especially toenails -- can be an uphill battle. Xenna® Corporation's diabetic-friendly NonyX® Nail Gel helps keep senior feet from looking old because its unique, patented formulation gets at the cause of nail discoloration.

(PRWEB) November 17, 2006 -- Americans over the age of 40 are front and center in the search for ways to combat the signs of aging. Along with sags and bulges, unattractive feet are an area of concern for those in this age group. While well aware of the fact their feet may not look that great anymore, boomers and seniors also recognize that turning the appearance of their feet around -- especially toenails -- can be an uphill battle.

Foot care expert C. J. Buck, M.I.A., CEO of Xenna® Corporation (www.xenna.com) says, "Yellow, discolored toenails and dry, rough skin on heels tend to go hand-in-hand with getting older. However, regardless of age, most people want to look youthful and attractive. Yellow, discolored toenails are unbecoming and most people are just too embarrassed to expose them in public. This is true of cracked, dry heels and soles, as well."

As described by one active 70-year old widow, "For several years I have had a problem with my big toenails turning a ghastly yellowish color. I change walking shoes regularly and soak my feet in the evenings. In short, I take very good care of my feet, practicing good hygiene. Nevertheless, no matter what I tried, nothing worked."

Buck says that sort of frustration is common. As CEO of Xenna Corp, distributor of NonyX® Nail Gel, she often receives emails and letters from individuals expressing feelings of embarrassment about the way their feet look. One man wrote, "I used to be ashamed of my toenails. But now that I've used NonyX Gel, I can wear open-toed sandals without people staring and saying, 'What ugly toenails!' I'm 87 years old but I still want to look cute!"

Xenna's diabetic-friendly NonyX® Nail Gel helps keep senior feet from looking old because its unique, patented formulation gets at the cause of nail discoloration -- built-up keratin debris under toenails and fingernails. Containing a natural form of ethanoic acid, the gel gradually breaks down and removes this keratin debris. After using NonyX Gel for three or four weeks, it is soft enough to begin scraping out from under the nail. Overall nail appearance improves over time as keratin debris exfoliates with continued use of this money-back guaranteed gel. NonyX Gel also keeps nails looking clear and attractive with periodic use.

Buck says, "Another major issue as we get older is the problem of dry, rough skin on heels and soles. Xenna's patented CalleX® Ointment was developed to provide an acid-free, diabetic-friendly way to have smooth, baby-soft feet. It's also moisturizing and free of parabens and colorants."

CalleX Ointment uses natural enzymes to thin and soften hardened, thickened skin and remove dry, cracked, or scaly buildup anywhere on the foot, including toes and heels. Newly patented, CalleX also moisturizes the foot and has been shown in consumer studies to significantly reduce thickened skin areas within 15 to 30 days.

Buck says "It's never too late to make improvements in the way we look and feel. With commitment and the right products, more attractive feet and toenails can be achieved at any age."

NonyX Nail Gel can be purchased in the footcare section of mass retail stores,Walgreens, Rite Aid, CVS Pharmacy, Wal-Mart, Longs, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB grocery stores and most Medicine Shoppes. Online, it is also available at www.drugstore.com and www.xenna.com.

CalleX Ointment is sold in the footcare section of Walgreens, Longs and many Medicine Shoppe pharmacies, and online at www.drugstore.com and www.xenna.com. It will be in the HEB grocery chain in December 2006.

For photos of toenails and heels before and after using Xenna products, click on www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ, dedicated to the development of naturally-based, effective personal care products. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).

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