HRmarketer understood so intimately how press releases get picked up online, and provided the tools and expertise on determining the best search terms to drive website traffic and sales leads.
Capitola, CA (PRWEB) November 16, 2006
When Axiome Sourcing, a relatively new competitor in the contingent labor management space, launched a promotional campaign for its latest webinar, HRmarketer’s marketing and media visibility expertise provided the tools to generate attendance and drive sales leads.
Axiome’s Founder and President Nancy Morales recently turned to HRmarketer to promote the company’s new webinar, “Global Services Outsourcing Trends and Technology.” The marketing campaign revolved not only around the event, but also an accompanying white paper distributed to webinar attendees. Aimed at prospective customers, the goal was to drive people to sign up for the webinar to receive the white paper, thus generating sales leads.
Morales had long relied on traditional press releases to establish her presence and credibility in the industry, but she needed a more proactive and cost-effective marketing activity to promote the webinar, increase website traffic and ultimately generate leads. Enter HRmarketer’s Marketing PR service.
HRmarketer pioneered the use of Marketing PR -- the combining of what are traditionally two separate departments, public relations and marketing, to one integrated front whereby all marketing and PR activities focus on reaching buyers directly. Marketing PR incorporates both traditional marketing and PR tactics with social media and other Internet-based initiatives that support the measurable goals of online publicity, increased website traffic, search engine optimization (SEO) and lead generation.
A key element of a Marketing PR campaign are “marketing press releases” that are optimized for SEO purposes, to enhance online visibility and to generate sales leads, reaching past the media and speaking directly to buyers and purchasing influencers.
Axiome’s first marketing press release, optimized with the help of HRmarketer professionals, drove 52 leads and increased website traffic by 32 percent.
“People were really driven to sign up for the webinar because they wanted the white paper,” Morales said.
HRmarketer helped Morales understand that the most successful marketing press releases and offers are those that provide something of value to the marketplace — whether it’s a strategy, a trend update or a relevant business forecast.
“If you have a press release that is filled with applicable content for your industry, you’re building credibility and putting information in the marketplace,” Morales said. “[Potential customers] want to hear the dirt . . . they don’t necessarily want to buy something but they’re looking for informed sources they can trust. Then, when they are ready to buy, you have already established your credibility and industry acumen.”
“The marketing release gives us tremendous results,” Morales adds. “HRmarketer understood so intimately how press releases get picked up online, and provided the tools and expertise on determining the best search terms to drive website traffic and sales leads.”
Read other HRmarketer.com success stories by visiting http://www.hrmarketer.com/home/download_case.htm
About Axiome Sourcing
Founded in 2004, Axiome Sourcing helps companies reduce costs, enforce policies and minimize risks associated with sourcing and managing global contingent labor and third-party services. Axiome’s Resource Management System -- A R M S(sm) -- a best-in-class business process management (BPM) suite, enables governance through technology to improve business agility and operational performance.
HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company services over 300 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
About Marketing PR
Marketing PR is the combining of what are traditionally two separate departments, public relations and marketing, to one integrated front whereby all marketing and PR activities focus on reaching buyers directly. Marketing PR incorporates both traditional marketing and PR tactics with social media and other Internet-based initiatives that support the measurable goals of (1) online publicity, (2) increased website traffic, (3) search engine optimization (SEO) and (4) lead generation.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.
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