Muzak Announces New Music Lineup
Over 80 Refreshed Music Programs Designed for Businesses Now Available
Charlotte, NC (PRWEB) November 20, 2006 -- For the first time in decades, Muzak -- the world's leading business music provider -- announces dramatic innovations in its core Music product. Over 80 Music programs have been enhanced to reflect trends affecting the general public and Muzak clients.
"In 1984, Muzak revolutionized the business music industry by introducing original artist content in all of our programs," says Stephen Villa, CEO. "The world has changed a lot since those days of Michael Jackson's 'Thriller'. To maintain our market leadership position, we're unveiling our most exciting music lineup yet," Villa says.
Often associated with the "elevator" background music of its early history, Muzak now boasts an extensive selection of programs that span diverse genres such as rock, pop, electronica and country. With both the largest digital music collection and the largest on-staff service network, Muzak is the number one provider of satellite music services specifically designed for businesses.
"Each of our Music programs has a unique identity," explains Jon Luther, Product Development Director. "Their names once resembled radio classifications like 'Classic Rock' or 'Adult Contemporary'. But our music mix has always been much more lifestyle-based than the average radio program. The new 'Rock Show' program is evocative of the era when live concerts were king, and aligns better with many clients' customer demographics," Luther says.
As part of the Music product revitalization, each program was treated in several ways. Repetition was reduced -- the same artist or same song appears less frequently during each program cycle. And overall, more songs were added to each program cycle to increase variety.
Select programs were completely reworked. "Our 'Songbook' is an example of a program that improved upon a good idea to make it great," says Dave Keller, Creative Director for Music. "Originally, the focus was singer-songwriters from the 70s. We recognized that the singer-songwriter tradition from several decades is even more captivating for the customers many of our clients target," says Keller.
In addition to new names and refreshed content, for the first time many programs are illustrated by images -- meant to capture the lost beauty of album art. Regional artists and designers were engaged to provide the images. "Involving artists allowed more people to touch our core Music product," says Luther. "Over 100 million people experience Muzak every day, and now respected artists are involved in shaping how that product is presented," Luther says.
About Muzak
Muzak is the world's leading music, on-hold messaging and sound systems provider for businesses. Some of the biggest brands in business work with Muzak to enhance their brand image. Muzak serves more than 400,000 client locations through 200 sales and service sites. More than 100 million people listen to Muzak every day.
Detailed information is available at Muzak.com. To hear samples of the refreshed programs, click on "Listen for yourself" at the bottom of the home page. Select individual images, then double-click "audio sample" to hear samples of 16 programs.
Samples of all satellite programs are also available. From the home page, navigate to "Continue to muzak.com" to "Audio Architecture" to "Music" to "Satellite Programs".
High-resolution "album art" images are also available digitally.
Steve Villa, Jon Luther, and Mike Kelly are located in Fort Mill, SC and are available for interviews in any format. Dave Keller is located in Seattle, WA and is available for interview via phone. Several Audio Architects -- the designers for all programs -- are also located in Fort Mill and are available for interviews in any format.
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