These are our top selling nasal sprays, and customers are always requesting all three formulas in the stores. So we decided to create self-standing displays to be placed at the end caps of large retail isles. This way we can offer all three formulas directly to the consumer in high traffic locations, and create more revenue for the retailer without infringing on their shelf space
Albany, NY (PRWEB) November 20, 2006
Although Sinus Buster Hot Pepper Nasal Spray is a number one seller in retailers throughout North America, the rest of the Sinus Buster product line is also gaining popularity on retail shelves. Though demand is high, national retail shelf space is limited. So to answer the call from consumers, Sinus Buster is now featuring a self-standing display designed to showcase their entire product line without impeding on traditional shelf space.
The new displays are designed to showcase Sinus Buster's Classic, Mild and Allergy formulas in one convenient location thus giving retailers a chance to increase revenue without impeding on shelf space.
"These are our top selling nasal sprays, and customers are always requesting all three formulas in the stores. So we decided to create self-standing displays to be placed at the end caps of large retail isles. This way we can offer all three formulas directly to the consumer in high traffic locations, and create more revenue for the retailer without infringing on their shelf space," says Scott Latella, National Sales Manager for Sicap Industries, makers of Sinus Buster.
SiCap has already shipped the first batch of new displays to Price Chopper Supermarkets throughout the northeast, and Hannaford Supermarkets are soon to follow. In addition, the company will also debut their new displays in a handful of other retail chains including pharmacies, convenience stores and supermarkets.
While the Sinus Buster Classic formula has significantly outsold other national brands over the past year according to Information Resources data, Sicap's other formulas have been closing in fast. According to SiCap officials, the new displays will gain important consumer exposure for the entire Sinus Buster product line.
"We now have seven different Sinus Buster formulas including a cold formula, and one for allergies, migraines, weight loss and smoking cessation. We're also about to release a women's formula for Pre-Menstrual Syndrome, and a Prostate formula for men's sexual health. Each of these nasal sprays use Capsaicin as an active ingredient, but they also use specific medicinal herbal extracts to create unique formulas each representing a breakthrough in homeopathic healthcare," says Wayne Perry, president and founder of Sicap Industries.
When the original Sinus Buster formula was introduced in 2003, it was billed as the world's first hot pepper nasal spray. The active ingredient in Sinus Buster is a natural chemical known as Capsaicin, the main component responsible for the heat factor of hot peppers. Capsaicin has been clinically proven to relieve a multitude of headache, sinus and allergy conditions, but Sicap Industries has expanded the market for Capsaicin by introducing additional formulas with proven clinical benefits.
"Basically we own the market for Capsaicin nasal spray, and we'll continue to expand that market to answer the growing natural health demands of consumers. By investing in our own commercial retail displays, the Sinus Buster brand can create its' own shelf space without disturbing the planagrams of our retailers. The displays can be placed anywhere without taking up precious shelf space in the store. We can barely keep Sinus Buster stocked on present retail shelves, and having the displays will give us a ton of extra inventory room. They really grab the consumer's attention with lots of colors and a true all natural look," Perry adds.
Look for the new Sinus Buster displays in retailers throughout North America in the coming weeks. For more information, contact Sicap Industries directly.