Hairflix.com Launches Online Beauty Shops Offering Authentic Luxury Products

Hairflix.com, the "MySpace" of the beauty industry, has launched online beauty product shops in time for the holiday season. The site's e-commerce functionality enables all licensed beauty professionals to sell luxury beauty products through member web shops. Due to the amount of counterfeit beauty products being sold online, consumers are increasingly exposed to diverted goods not held to health and safety standards. Hairflix.com is building consumer confidence by assuring consumers all products sold through its web shops are authorized and authentic.

(PRWEB) November 22, 2006 -- Hairflix.com, the "MySpace" of the beauty industry, has launched online beauty product shops in time for the holiday season. The site's e-commerce functionality enables all licensed beauty professionals to sell luxury beauty products through member web shops. Hairflix.com facilitates a simple and secure medium for spas, salons, and stylists to provide consumers with authentic products direct from the manufacturer. By bringing all facets of the beauty industry into one marketplace, Hairflix.com is creating the largest international beauty product store.

Due to the amount of counterfeit beauty products being sold online, consumers are increasingly exposed to diverted products not held to health and safety standards. BASCAP, Business Action to Stop Counterfeiting and Piracy, sites a 2001 study by Counterfeiting Confidential that reports fake beauty products may contain toxic ingredients and cause skin disorders. Furthering the scope of the problem, World Customs Organization has found that profits from the sale of counterfeit beauty products are used to fund terror groups and organized crime.

Knock-off copies of the popular GHD styling iron are currently being sold in the US. Hairflix.com is the only authorized web retailer of the authentic GHD original styling flat iron used by celebrities such as Jennifer Aniston, Gweneth Paltrow, and Madonna. Hairflix.com offers consumers a 1-year full replacement guarantee.

By taking a firm stand against counterfeit and diverted products, Hairflix.com is building consumer confidence. Hairflix.com requires all shops operating under its umbrella to be run by licensed beauty professionals. Once joined, a member must submit a current beautician license to be approved to open a shop and begin selling products. Manufacturer-authorized distributors deliver the products directly to customers' doors.

"We guarantee our customers that every product sold through our stores is authentic. The sale of counterfeit beauty products plunders manufacturers' brands and puts consumer health at risk," explains Hairflix CEO, Rocco DiBenardo.

Distributors are quickly jumping on board with Hairflix.com's e-commerce. High Performance Beauty and Professional Salon Services became the first Hairflix distributor members. The companies supply SUDZZ FX, NEXXUS, GHD, KUENE, and ERGO styling products. Manufacturer members like Lips Unlimited Inc. is now offering the GREAT LIPS Rx lip plumper cosmetic. Beauty professionals no longer have to worry about shelf space and managing inventory levels. The shops also provide "beauty maker moms", who comprise approximately 60% of today's salon workforce, an avenue to earn perpetual income when on maternity leave or home with a sick child.

Currently in beta, Hairflix.com is providing free online beauty stores to select members. The new beauty community welcomes all professional brand companies and distributors to contact distopps @ hairflix.com for Internet distribution opportunities.

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