Smart...and Pretty: New Sleepwear Delivers Form, Function and Aesthetic Pleasure

Duke University Graduate Student, Capri Rose, launches new sleepwear designs which attempt to bridge the gap between art and life. According to Capri: "My pajamas are not just for sleeping, they're for lounging and all the activities that go along with that - reading, watching movies, going online, connecting with friends and family...I imagine people putting on their pajamas when they get home from work.

Durham, NC (PRWEB) November 22, 2006 -- As the lines between art and popular culture become increasingly blurred, some artists and designers are creating businesses that they see as both aesthetic and commercial. One such designer is Duke University Graduate Student, Capri Rose, whose sleepwear designs attempt to bridge the gap between art and life.

In a recent interview Capri stated: "I study contemporary art and I don't see this as just a business, but as an aesthetic project." She explained that there are several reasons for this. To begin, Capri Rose Sleepwear is made from high quality materials and are expertly tailored.

Additionally, these classic designs are inspired by the clean lines and geometric shapes of mid-century modernism. "Have you ever noticed that many major modernist designers such as Mies van der Rohe, Eames, Le Corbusier and Saarinen designed lounge chairs?" Capri asked, "In doing so, they promoted a casual lifestyle wherein good design was inseparable from quality of life."

She sympathizes with the modernist conception of form, function, and aesthetic pleasure. According to Capri: "My pajamas are not just for sleeping, they're for lounging and all the activities that go along with that - reading, watching movies, going online, connecting with friends and family...I imagine people putting on their pajamas when they get home from work. They're what you wear to escape from the outside world."

Capri oversees every aspect of this business. The pajamas are produced
in small runs and once they're gone they may not return. She went on to say: "I include a handwritten thank you card with every order, if someone calls they speak to me - there are lots of personal touches. It's a way for me to express myself by putting products in the world that I design and that I believe in." In addition, the pajamas are manufactured in the United States. "They may be a bit more expensive than more mainstream products," Capri admits, "but they're ethically produced. That's something I believe my customers are willing to pay for."

For Fall and Winter 2006, Capri has introduced a series of retro-inspired prints in shades of orange and ecru. The collection is characterized by the use of fine cotton fabrics, bamboo buttons and exquisite piping detail.

Capri Rose is based at Durham, North Carolina. For more information please visit http://www.caprirose.com

###