Revenue Loss Across U.S. Due to Lack of Professionalism

CEO at Capstone Institute of Mortgage Finance expresses concern about the lack of professionalism in the mortgage industy, as it is resulting in loss revenue for many mortgage companies. However, the problem applies to businesses in all industries, across the board, and it's time for a drastic change. In answer to the problem, Capstone Institute introduces Professional Spirit as their newest division with the mission statement of "putting professionalism back in business."

Atlanta, GA (PRWEB) November 23, 2006 -- At the recent Southeastern Mortgage Brokers Convention, the industry's integrity and image--or lack thereof--was a hot topic. CEO at Capstone Institute of Mortgage Finance, Kathy Lewis expresses concern, "It's all about perception, and over the past several years, perception of the mortgage industry's level of integrity and professionalism has plummeted. Bottom line: Unprofessional appearance, attitude and actions negatively affect overall production and service, resulting in a loss of revenue, and that is unacceptable. It's a real problem, not only for the mortgage industry but for businesses in general, and it's time for a drastic change. The business community needs to raise the bar on integrity and professionalism nationwide."    As the nation's premier mortgage training institute since 1986, Capstone is committed to an all-out campaign to solve the problem as they introduce their newest division, Professional Spirit. They will be addressing these issues to all businesses, as the problem is not exclusive to the mortgage industry.    

Division Director, Certified Image Consultant, Darlene Wofford explains, "The concept of Business Casual Friday was introduced in the early 1980s, and soon became the norm as it expanded to the entire workweek. Unfortunately, through the years the dress has become less "business" and more "casual,"--even sloppy in many cases--negatively influencing the quality level of productivity and service. Casual dress creates casual atmosphere and casual state of mind, which, in turn, generates casual performance, and this has become a costly problem to business owners across the board. Quite simply, those individuals who are unprofessional are losing business to their more professional counterparts."

Mrs. Wofford and Ms. Lewis, a former professional model, combine their experience and expertise as the primary instructors for Professional Spirit, with the mission of "putting professionalism back in business." By promoting a heightened awareness, Professional Spirit's interactive seminars and workshops provide a means of solution to this costly problem. Their topics include: Professional Style and Image, Business Protocol and Dining Etiquette, along with Voice, Speech, Diction and Presentation. One thing is certain--as more business people learn to develop their professional style and improve their image, they will become their industry's pacesetters, out-performing and outclassing the competition.

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