Online Retailer Brings Products to Life for Holiday Shoppers - KineticFountains.com Launches New Flash Product Display
Online shopping just got more exciting. With the launch of a new flash product display feature, KineticFountains.com, owned and operated by online retailer Specialty Living, Inc. expects to see an increase in online shopping satisfaction. The flash product display offers a unique, tactile, 3-D experience for shoppers and is being launched just in time for the holiday shopping rush.
Asheville, NC (PRWEB) November 22, 2006 -- KineticFountains.com has incorporated a fun, interactive new product viewing experience for their shoppers into their website. This new Kinetic Fountains feature allows visitors to zoom in on special product features and get detailed information, creating an interaction that transcends the boundaries between internet shopping and seeing a product in person. Kinetic Fountains is excited to present this new technology to give their online shoppers a thorough, enjoyable, comprehensive preview of their best-selling products.
Kinetic Fountains is the first online fountain retailer to offer this exciting new technology, giving website visitors the ability to see high resolution, close-up views of every part of a fountain image. Minute details such as texture, streams of water, intricate design details, subtle variations in color and how a surface is illuminated by built-in lighting are vividly brought to life with the 'zoom' feature, and important information is succinctly highlighted below the image. This new product viewing experience represents a significant evolution of Kinetic Fountains' online product presentation capabilities, giving them a stronger link with each customer.
"Previously, online shoppers looking for water fountains had to rely on small, often low-quality images of a product to make their purchasing decision", said Brian Godwin, Specialty Living, Inc.'s president. "We implemented this new flash product display so our customers can get an enhanced, tactile, realistic feel for a product before they buy it. This new, interactive way of presenting our products was our response to a need that we recognized among internet shoppers."
Since its release on October 20th, 2006, the new flash product display has already positively affected conversion rates, prompting customers who were comparing the same product on multiple websites to choose Kinetic Fountains over the competition. One customer wrote the company to let them know how impressed she was with the feature, stating that the flash product display greatly impacted her purchasing decision. Kinetic Fountains expects to expand the flash product display to other products in the future.
"We've had such a positive response to the initial preview of the tool that we will definitely be implementing it on our other products as well." Godwin said.
This new, more dynamic shopping experience is just the beginning of many more exciting things to come from Specialty Living, Inc., a company that has always put a high priority on offering their customers the most cutting-edge, user-friendly internet shopping experience possible. In addition to the innovative product display, easy to navigate product categories and the ability to shop by specific needs such as material and price, a wealth of expert information is available to every site visitor. Frequently asked questions, helpful tips and user guides present a comprehensive basis upon which customers not only make their purchasing decisions, but also come back to for additional assistance after receiving their merchandise.
About Specialty Living, Inc.
Specialty Living, Inc. is an Asheville, North Carolina based company that aims to provide the lifestyle products and services customers need, when they need them, and delivered with an outstanding overall experience that demands an encore performance. They currently have three retail websites: www.kineticfountains.com, www.specialtyliving.com, and www.picnicfun.com.
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