Maximising the Mobile Commerce lifestyle: Maxis Joins Forces with paybox
The paybox Service Delivery Platform "Mobile Wizard" empowers Maxis, Malaysia's leading mobile operator, to maximise the communication with and the lifestyle of its over 8 Mio subscribers while additionally speeding up the time-to-market with new mobile Commerce and mobile Payment services.
Frankfurt, Germany (PRWEB) November 22, 2006 -- paybox, the trendsetting company for mobile payment enterprise solutions, announces the launch of its Service Delivery Platform "Mobile Wizard" for Maxis Communications Berhad ("Maxis"), Malaysia's leading mobile operator.
Maxis selected the paybox' Mobile Wizard because it was best suited to maximise the mobile lifestyle of its over 8 Mio subscribers. It provides customers easy access to all mobile Content, mobile Commerce and mobile Marketing services through just one SMS short code. At the same time, Maxis can interact with its subscribers via any communication channel (SMS, USSD, MMS, WAP, http). With Mobile Wizard, Maxis sets up, launches and tracks new mobile services through one platform -- with zero-programming -- to speed up time-to-market of new products.
"We are excited about the great potential of this product. We are now able to interact with our subscribers with greater efficiency and effectiveness", said Dr. Nikolai Dobberstein, Senior General Manager for Maxis' Products & New Business. "On the fly, we can set up interactive mobile services integrating existing charging and payment channels. At the same time, we are reducing internal complexities. We are rolling up our existing SMS portal, campaign management, subscription management and voucher management customer interfaces into the paybox Mobile Wizard. We see further potential to strategically expand m-Commerce with paybox."
paybox Mobile Wizard can be deployed by operators as a standalone product or as an integral part of the paybox Mobiliser Platform -- combining the broadest portfolio of m-Commerce services worldwide. "We are happy that one of the most innovative operators worldwide has endorsed our product and we can now build a significant Asian presence," says Eckhard Ortwein, CEO paybox. "We are enabling Maxis to reduce the large number of short codes it uses today to very few over the next year -- making it much more convenient for subscribers to enjoy Maxis services."
Any service provider can use the paybox Mobile Wizard as an ASP solution enabling SMS delivery into more than 600 operators worldwide and providing one global short code to receive messages from more than 200 operators worldwide.
About Maxis Group
The Maxis Group, headquartered in Malaysia with operations in India through subsidiary, Aircel Limited ("Aircel"), and Indonesia through subsidiary, PT Natrindo Telepon Seluler ("NTS"), provides services to 11.7 million customers in the region. Maxis is Malaysia's top mobile and infotainment provider and the 6th largest public listed company (based on 30th June 2006's market capitalization). The company offers an exciting range of quality and innovative services on its mobile and broadband infrastructure. Its leadership position is founded on the bedrock of high quality network and customer services, extensive coverage, superior distribution and innovative services/ products. Its 2,700 strong workforce is highly committed to service excellence and innovation. Aircel, an aspiring pan-Indian player, is the mobile leader in the southern Indian state of Tamil Nadu and its capital, Chennai. With an aggressive expansion plan across the subcontinent, Aircel will cover 58% of the Indian population by the end of 2006. NTS is deploying its network in Jakarta and other key regions on the Jawa island, and expects to launch its commercial mobile services soon. For more information, please visit http://www.maxis.com.my/.
About paybox
paybox solutions AG ("paybox") is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. In 2005, paybox was rated by industry experts as having the broadest mobile commerce offering worldwide. paybox patented award winning technology has proven technical and operational reliability with highest, overall service availability. Used by leading global service companies, by three million end users and 15.000 merchants, paybox enterprise solutions are deployed across Europe, America, North Africa, the Middle East and Asia. For more information on paybox, please visit www.paybox.net.
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