Mrs. Smith's® Pies Returns to American Music Awards
Dishing Desserts Backstage with Chef Kit
Atlanta, GA (PRWEB) November 21, 2006 -- Mrs. Smith’s is all dolled up and heading to Hollywood for the 2006 American Music Awards (AMA). This year though, she’ll stroll the red carpet with Schwan’s Executive Chef Christian “Kit” Kiefer, CEC, CCE, FMP. The AMA’s 34th annual show, hosted for the third time by Jimmy Kimmel, airs Tuesday, November 21st on ABC-TV.
Move over Carrie Underwood, Mrs. Smith’s aims to steal the show through sheer sweetness. America’s favorite pie-maker is hosting a backstage celebrity lounge filled with an assortment of “top ten” desserts. And she’s flown Chef Kit out to dazzle her guests with special, easy-to-make desserts that are perfect for celebrity and holiday entertaining. Chef Kit has appeared regularly on national television and is an author and public speaker.
“Mrs. Smith’s fans can be found everywhere,” said Chef Kit. “They all love the buttery crust of our fruit and pumpkin pies and classic cobblers that are so perfect during the holiday season. For the awards show we’ll serve some of these fabulous desserts in the form of a dessert-tini presented in stem martini glasses. And for dieters there are Mrs. Smith’s desserts sweetened with SPLENDA® Brand Sweetener.”
Mrs. Smith’s will take center stage in the official AMA celebrity gift bag as well, awarding a year’s supply of pies to all the celebrity presenters, performers, and nominees. Among them: Rascal Flatts, Mariah Carey, Kelly Clarkson, Gretchen Wilson, Dixie Chicks, Kenny Chesney, Mary J. Blige, Brooks and Dunn, Beyonce, Keith Urban, and Toby Keith. The stars can choose from Mrs. Smith’s Traditional Recipe Pies, Special Recipe Pies, Traditional Recipe Fruit Pie Slices, Soda Shoppe Favorites, Classic Cream Favorites, Classic Cobblers, Classic Crisps, and Homestyle Cakes. Or, they can opt for one of Mrs. Smith’s newest releases such as Cinnabon Apple Crumb Pie; Cinnabon Coffee Cake; Cinnabon Pecan Coffee Cake; Deep Dish Berry Burst; or Blackberry Crisp.
“We are quite honored to partner with organizers of the American Music Awards for a second year,” said Brand Manager Melinda Pritchett. “This is a great, star-studded event that I’m sure many Mrs. Smith’s fans will enjoy. We hope viewers will bake a Mrs. Smith’s pie while watching the awards and enjoy the same backstage treats that their favorite nominees will be eating.”
Based in Suwannee, Georgia, Mrs. Smith’s was founded in the early 1900s when Amanda Smith began baking from her home. Today, Mrs. Smith's desserts can be found at supermarkets nationwide. Coming this holiday season is a 2007 pie-lovers calendar.
For more information contact www.mrssmiths.com.
Contact:
Deb McGhee Speights
Veux Marketing, Inc.
(404) 975-4881
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