Why Some Clothing Retailers Will Fail Terribly This Christmas

This coming Christmas is set to be a bleak one for many clothing retailers, with many stores set to under perform on the sales front. The scary thing is that in many cases these retailers don't even realise the large amount of lost opportunity that has just passed them by.

Geelong, Australia (PRWEB) November 23, 2006 -- This coming Christmas is set to be a bleak one for many clothing retailers, with many stores set to under perform on the sales front. The scary thing is that in many cases these retailers don't even realise the large amount of lost opportunity that has just passed them by.

According to Shannon Curtis, a leading retail marketing expert "many retailers fail to understand and utilise basic marketing principles throughout the year, which severely limits their ability to capitalise on large retail spending times such as Christmas. Shannon say's the most common blunders include: failure to collect customer contact details, no communication to customers throughout the year and failure to promote Christmas correctly".

This lack of understanding causes the majority of retailers to loose large amounts of sales to their bigger competitors. Instead of having top of mind awareness with their customers they are forced to spend money on advertising and discounting to attract new business, when in many cases they would get a superior return on investment by simply communicating with their customers and giving them a reason to visit.

Here are Shannon's Five Retail Marketing Sins you need to avoid this Christmas.

1.   Not planning far enough in advance to capitalise on potential opportunities.
2.   Failure to leverage and promote event to exiting customer base.
3.   Lack of early enough promotion of event.
4.   Incorrect in-store tie up.
5.   Failure to conduct a post event review and identify improvements for next year.

Shannon Curtis is the principle of Profitable Clothing Retailer and the author of '33 Out of the Box Marketing Strategies to Jumpstart Your Clothing Business" & the " Instant Referral Systems Toolkit". Discover further ways to improve your marketing by signing up for your FREE Marketing Super Course at www.profitableclothingretailer.com

To schedule an interview - or to get more information - call +61 (0) 3 5245 7107 … and keep that number handy. You never know when you'll have questions about retail marketing … or when you'll need an excellent interview.

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