Smooth Fitness Strengthens Online Presence with the Addition of Google Checkout™

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Smooth Fitness, the world's largest online retailer of home fitness equipment, today announced it is partnering with Google's Checkout™. Smooth Fitness, who has been selling over the internet since 1996, conducts about 90 percent of their business as a direct to consumer online manufacturer and retailer.

Our partnership with Google Checkout™ positions Smooth Fitness as an early adopter of this technology, once again keeping us one step ahead of the competition.

Smooth Fitness, the world's largest online retailer of home fitness equipment, including treadmills and elliptical trainers, today announced it is partnering with Google's Checkout™. Smooth Fitness, who has been selling over the internet since 1996, conducts about 90 percent of their business as a direct to consumer online manufacturer and retailer.

"The ease of use and comfort with the Google name is an important asset to us and to our customers," said Smooth Fitness President and CEO Joe Alter. "This service extends our portfolio of payment options and exemplifies our commitment to offering the consumer with the best online buying experience available."

Google Checkout™ allows a fast, safe and convenient way to shop online without the need to create multiple accounts and passwords. This means that Smooth Fitness customers who are shopping online to create their perfect home gym with TVs, stereo equipment, and workout accessories will be able to quickly and easily buy from stores across the web and track all orders and shipping in one place.

"We are constantly researching opportunities to leverage emerging technology for the benefit of our customers," said Kevin French, Smooth Fitness Director of Marketing. "Our partnership with Google Checkout™ positions Smooth Fitness as an early adopter of this technology, once again keeping us one step ahead of the competition."

Along with their wide selection of treadmills, and elliptical trainers, Smooth Fitness also offers on-line shoppers unparalleled customer service. The company provides industry leading warranties and total customer satisfaction. They also have both e-mail and telephone support ready to answer pre- and post-sale inquiries.

About Smooth Fitness

Smooth Fitness is the world's largest online retailer of home fitness equipment and the 277th largest e-commerce site in the United States as ranked by Internet Retailer. The Company currently markets the Smooth line of treadmills and elliptical trainers to consumers over the internet on its http://www.smoothfitness.com web site. The Smooth Line of products has consistently been seen as one of the most cost-effective equipment lines available. The Smooth brand of fitness equipment is sold directly from the manufacturer and only on the Internet. The customer gets the convenience of shopping on-line combined with factory direct savings of 40% - 45%. The fitness equipment is shipped from the Company's warehouses in New Jersey and Nevada.

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KEVIN FRENCH
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