KozyK-9.com Tries to Get a Jump on the Competition by Opening at 11:59pm Thursday

KozyK-9.com, retailers of award-winning seat covers for dogs, is trying to get a jump on their bricks and mortar competition by starting a web-only sale at 11:59pm Thursday. Owner Colby Hollifield was amazed to read in the LA Times that some retailers are planning to open their doors at Midnight on Thursday, and he thought, "wow, if they're doing that, we'd better come up with something." The answer is a tongue-in-cheek, one-minute online head start.

Santa Barbara, CA (PRWEB) November 23, 2006 -- KozyK-9.com, retailers of award-winning seat covers for dogs, is trying to get a jump on their bricks and mortar competition by starting a web-only sale at 11:59pm Thursday. Owner Colby Hollifield was amazed to read in the LA Times that some retailers are planning to open their doors at Midnight on Thursday, and he thought, "wow, if they're doing that, we'd better come up with something." The answer is a tongue-in-cheek, one-minute online head start.

"I can't believe these stores are opening at Midnight! Who will be shopping then?" With those words, Colby Hollifield, owner of www.KozyK-9.com, started trying to figure out how to compete for the expected crush of Day-After-Thanksgiving shoppers.

His answer, albeit not exactly revolutionary, was to drop prices on his products to the lowest levels ever and start before everyone else - 1 minute before to be exact. "I was amazed to read in the LA Times that stores are actually opening at Midnight on Thanksgiving," reports Hollifield. "That means they're either incredibly optimistic or really desperate. Either way I've got to figure out a way to compete. I guess I'll have to open at 11:59," laughs Hollifield.

For a small business, being able to compete is especially critical during the holidays. A good holiday season can either make or break some businesses and with an uncertain economy this year, many retailers are nervously optimistic.

"Hopefully with gas prices dropping, this year will be as good as last" says Hollifield, echoing the sentiments of many retailers, both large and small.

To take advantage of the Kozy K-9 Seat Cover sale, visit www.KozyK-9.com after 11:59pm PST on Thursday and buy before 10:00 PST on Friday night.

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