Shoppers Light Up the Holidays with Prelit Artificial Christmas Trees

San Francisco, CA (PRWEB) November 24, 2006

The holiday season is here, and besides looking for that perfect gift, many shoppers will be looking for the perfect Christmas tree to ring in the holiday spirit in their homes. When it comes to deciding between real and artificial Christmas trees this year, a growing number of shoppers are opting for the convenience and ease of prelit artificial Christmas trees.

Balsam Hill Christmas Tree Company, a leading retailer of high-quality artificial Christmas trees, attributes the increasing popularity to a number of factors. "Artificial trees are beautiful and practical. During the holidays, people want to spend time with their families, and an artificial tree allows them to do that for many holiday seasons to come," says Balsam Hill CEO Thomas Harman. "When you buy a prelit tree, your decorating is done without untangling Christmas tree lights. Plus, the trees are flame resistant and allergy-free. You can relax more, and the entire family will be able to enjoy the beauty of the tree without sniffles and watery eyes. And when the holidays are over, it's easy to store the tree until next year."

With so many prelit Christmas tree options out there, consumer will need to choose wisely. The most popular options are warm incandescent lights and less festive but energy-efficient LED lights. In recent years, LED lights spiked in popularity. Consumers cited the low energy use as a compelling factor in making their decision. However, incandescent lighting is enjoying a surge in popularity, because it is simply more festive, traditional and "Christmas-y" than LED lights.

Harman adds, "When customers search for a lighted Christmas tree, they want a tree that evokes the Christmas spirit. Incandescent lighting gives off that holiday warmth and cheer. We've found that LED lights, the same lights you find in alarm clocks, don't convey the same mood." Harman reminds us that with advances in technology, shoppers no longer have to answer the question, 'clear or color lights?' Balsam Hill's Color+Clear lights allow you to change the lights from color to clear with a remote control.

As shoppers search for that elusive perfect artificial or real Christmas tree this holiday season, they will undoubtedly consider many factors in addition to lights. Increasingly, however, consumer preference is demonstrating that the traditional look and convenience of artificial prelit Christmas trees is making a big impression on the Christmas tree market.

About Balsam Hill

Balsam Hill's mission is to create the highest quality artificial Christmas trees, wreaths and garlands you can find anywhere. The Balsam Hill team is passionate about developing life-like, premium pre lit Christmas trees for a more festive - and convenient - holiday season. Based in Redwood City, California, Balsam Hill designs all of its own trees, which are available exclusively through its flagship store in Palo Alto, California, and online through http://www.balsamhill.com.

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