Generics Marketing and Sales Executives are Indifferent to Overseas Competition
The 'European Generics: Tactics to Stay Ahead in a Commodity Market' report is a free analysis of the challenges being faced by generic manufacturers in 2007, and the tactics that senior-executive industry insiders believe will help overcome these difficulties. And nowhere does it find executives' main concern is overseas competition.
(PRWEB) November 27, 2006 -- Key findings of the report indicate that differentiation strategies, value-added services, branding and sales team management are a few things that need to be implemented with more urgency to beat the problems of low margins and fierce competitive pressure. However, Indian and American generic companies moving into European territory does not seem to concern them. Not a single percent of the survey cited overseas competition as the thing they most needed to get to grips with.
To read the report for free, go to http://www.eyeforpharma.com/generics2007/2007_report.shtml
The report, gathered from an exclusive survey and comments given by leading industry executives, also details the new opportunities that abound in Europe and elsewhere, analyzing the driving factors in new revenue sources and how generics firms could take advantage of the drive to provide cheaper healthcare.
It also highlights the difficulties that generics firms face in Europe and explores the recent spate of mergers and acquisitions, the squeeze on bottom lines brought about by authorities and new regulations, and the problems of competing in a commodity market which is dominated by a small number of firms whose economies of scale prove a difficult competitive barrier. Despite this, the last and least thing on their minds is increasing competition from rivals abroad who are getting footholds in the European market though mergers and acquisitions.
For more information on the issues and advice contained in this report, you should attend the 3rd Annual Generics Marketing and Sales Summit in Berlin, 22-23 February 2007 where many of the senior-level executive sources from the report will be speaking, and 20 top speakers will help you to increase your sales and improve marketing ROI in the coming year. Contact Mark on +44 (0) 20 73 75 72 01 for more information, or visit http://www.eyeforpharma.com/generics2007/pr
About eyeforpharma
eyeforpharma gives you analysis of cutting edge pharmaceutical business strategies - a free channel featuring up-to-the-minute competitive business information, news, Q&A, reviews, reports and in-depth analysis of the latest industry trends.
At eyeforpharma conferences, you can meet face-to-face with senior level industry executives to discuss the strategic issues facing the pharmaceutical industry in the new economy. Exclusively by the industry for the industry you can come together with the thought leaders in the field to meet, network, and learn about the latest trends throughout the industry.
If you have any questions or wish to find out more about opportunities to work with eyeforpharma, please do not hesitate to contact me.
Contact
Mark Walker
Global Conference Director
Eyeforpharma
+44 207 37 57 201
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