Fairfax, VA (PRWEB) November 27, 2006
Possum Yams may be history at the grocery store, and now they can be history on your walls, too. In time for the holidays, BoxofApples.com is expanding its line of crate-art print from the 1910s-1950s with additions that include a green pelican as well as an improbable but fascinating lineup of tubers and critters.
Backstory: Before there were supermarkets, fruit and vegetables were sold right out of their wooden shipping crates, which were decorated with colorful signage in an attempt to lure buyers and build brand loyalty. Thousands of these stone-lithographed labels survived on the shelves of West Coast print shops and are now collectors' items.
BoxOfApples.com is making them available in reproduction as large-format fine art prints. "People see these for the first time and they're just amazed," says Box of Apples owner David Hall in Fairfax, Virginia. "They were printed using eight- and twelve-color lithography and are quite detailed, something like a bank note or old Currier and Ives print. It's folk art in the service of commerce, basically, and a lot of it is charmingly naive. You see the owners' children, and a lot of strange animals, especially in the sweet potato art from Louisiana. Reproduced using the latest giclee printing technology, they really do take on a life of their own. People never fail to be impressed. The originals were fairly large, so they scale up quite well."
Prints are struck using eight-color archival inks on Arches Infinity textured fine-art paper (mould-made museum-quality stock imported from France) in sizes ranging from 13x19 inches to four by seven feet and shipped in heavy-duty mailing tubes four to six inches in diameter. Prices range from $26 to $250, with the largest sizes especially suitable for restaurants or commercial spaces.
Visit http://www.boxofapples.com
About BoxOfApples.com
Box of Apples, the Museum (and Gift Shop) of Fruit Crate Art, is an offshoot of Plan59.com, which for the past two years has been selling large-format prints of 1950s automotive and pop culture art. Visit. http://www.plan59.com
Media Contact:
David Hall
703-818-9660
202-431-3859 (Cell)
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