Database Management Innovator GridApp Systems Chooses Crossbow Group for Online Lead Generation Effort

Crossbow Group has been selected by New York-based GridApp Systems to develop and execute an electronic lead generation campaign. The campaign will use sophisticated data analytics and testing methodologies to target prospects for GridApp's professional consulting services.

Westport, CT (PRWEB) November 29, 2006

Crossbow Group has been selected by New York-based GridApp Systems to develop and execute an electronic lead generation campaign. The campaign will use sophisticated data analytics and testing methodologies to target prospects for GridApp's professional consulting services.

"We chose Crossbow Group because of their unique ability to combine strategic insight executed through visual and detailed plan of action," said Pia Chon, GridApp's vice president of marketing. "They understand and use the latest technologies and techniques and they're focused on delivering a measurable return on our investment in the campaign".

The win further expands Crossbow's "footprint" in the technology segment. "We're very pleased to be working with an innovative, high growth firm like GridApp Systems", said Crossbow's president, Jay Bower.

About GridApp Systems, Inc.

GridApp Systems is a leading provider of database automation solutions that help businesses gain control of their heterogeneous database infrastructures. Currently supporting hundreds of customer installations worldwide, across multiple industries such as financial services, pharma-ceuticals, telecommunications, education, eCommerce and technology, GridApp's market lead-ing products and services have helped businesses deploy and better manage their critical data-base assets. GridApp Systems automates to help drive businesses forward.

For more information about the company contact Pia Chon, vice president of marketing, at (646) 453-4055.

About Crossbow Group

Crossbow Group, one of B-to-B Magazines 2006 Agencies of the Year, is a full-service market-ing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid ground-ing in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes Intuit, Weekly Reader, Yahoo!, St. Jude Children's Research Hospital and other well-known brands.

For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244.

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