Crossbow Group Develops Innovative Annual Report for Westport Public Library

Members of the Westport Community have been commenting on the interesting new "interactive" annual report recently mailed out to Westport Public Library patrons and donors. The concept for this year's effort - "I ____ at the Westport Public Library" - was inspired by Library Director Maxine Bleiweis's desire to communicate the notion that the library is the key nexus point for the community, not just a place to take out a book or read a periodical. "The library has become the nerve center for the community, a non-partisan, non-denominational community center where everyone is welcome" said Bleiweis. "I'm very pleased that that team at Crossbow Group was able to communicate this idea in such a fresh and engaging way".

(PRWEB) November 30, 2006 -- Members of the Westport Community have been commenting on the interesting new "interactive" annual report recently mailed out to Westport Public Library patrons and donors. The concept for this year's effort - "I ____ at the Westport Public Library" - was inspired by Library Director Maxine Bleiweis's desire to communicate the notion that the library is the key nexus point for the community, not just a place to take out a book or read a periodical. "The library has become the nerve center for the community, a non-partisan, non-denominational community center where everyone is welcome" said Bleiweis. "I'm very pleased that that team at Crossbow Group was able to communicate this idea in such a fresh and engaging way."

Featuring a wide range of community members - from 12 year old volunteer to an octogenarian using the mail-a-book program to ESPN's Mike Greenberg who wrote his bestselling book at the library - the 2006 report shares the diverse ways that Westport community members integrate the library into their lives.

"I think it is the most interestingly presented Annual Report I have ever read, from any company or organization," wrote Barbara Howard, a longtime Westport resident and library supporter.

Conceived by Westport's own Scott Stagg, the report is available at the Westport Library or by request at 203-291-4800 or through www.westportlibrary.org.

About the Westport Public Library
Founded in 1908 the Westport Public Library is fast approaching its 100th anniversary. The 9th highest circulation library in New England, the library is also well known for its community events. The library is planning a significant expansion within the next few years to keep up with the rapid pace of the world of information and the thousands who use the library daily in person and on-line.

For more information about the library contact Joan Hume, Community Relations Director, at 203-291-4818.

About Crossbow Group
Crossbow Group is a full-service marketing and communications agency with expertise in devel-oping high impact programs that drive measurable results - across the entire spectrum of com-munications media.

Crossbow Group excels at developing creative marketing solutions that overcome the
challenges associated with acquiring, retaining and managing customers. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes Intuit, Weekly Reader, Yahoo!, St. Jude Children's Research Hospital and other well-known brands.

For more information about the company, go to www.crossbowgroup.com or contact Jay Bower at 203-222-2244.

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