Snow Joe™ Launches Novel Computer-Generated TV Ad Campaign Utilizing 3D Animation

In a full-scale effort aimed at marketing its 322 electric snow thrower, Snow Joe™ launches its first TV ad campaign utilizing computer-generated 3D animation to realistically render live, onscreen action with life-like characters.

Edison, NJ (PRWEB) November 28, 2006 -- The Snow Joe™ company (http://www.snowjoe.com), manufacturers of high quality winter products, launches its first television advertising campaign this fall to coordinate with the launch of its signature product, the 322 electric snow thrower. This novel :30 ad spotlights the lightweight, ergonomic, 6.6 amp snow removal device relying only on digital media to realistically render a story plot with life-like characters.
    
"We used a wide array of 3D animation and other media content-creation software tools, without any live video shoots whatsoever, not even motion-capture sessions," remarked Philippe Van Nedervelde, founder and CEO of E-spaces / CG4TV.com, the 3D animation studio enlisted for the job. "You've got to love a challenge like the one the Snow Joe™ company gave us: to produce a story-telling :30 ad featuring video-realistic human characters... without ever touching a video camera."

Lauren Cohen, director of marketing for the Snow Joe™ company, coordinated the full-scale marketing campaign for the 322 electric snow thrower, making the bold decision to adopt this novel advertising approach.

"At Snow Joe™, innovation is paramount," commented Ms. Cohen. "Our 322 electric snow thrower is an outgrowth of novel design fused with advanced technology. I wanted our advertising campaign to be just as cutting-edge."

The Snow Joe™ TV commercial is expected to air nationally on network and cable stations starting late November. It can also be viewed on the Snow Joe™ website: http://www.snowjoe.com.

About Snow Joe™
The Snow Joe ™ company is dedicated to the design and development of high-quality winter products. It operates and maintains its own overseas manufacturing facility with corporate headquarters in Edison, NJ. Its robust research and development pipeline fuses novel design approaches with advanced technology to innovate and produce superior grade products. The Snow Joe™ product line is distributed throughout the United States through resellers and third-party wholesalers. Visit http://www.snowjoe.com.

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