Holiday Sales Slow? The Answer Could Be in Your Pocket
Tired of iPods, Elmos, and video games? Let's assume sales haven't increased 20%. Perhaps the 47% of Americans buying holiday gifts online haven't visited. Assume free shipping and deep price discounts are out of the question. Bidding on key search words without appearing on the first results page? Free online classified ads not working? Don't want to auction below cost? The answer could be in your pocket and with new online video classified ad site Cell-It (www.cellit.us).
Houston, TX (PRWEB) November 28, 2006 - Unique merchandise, individually crafted, great value, and nobody seems to know. The holidays are running out and something needs to be done. It's time for video. The answer is could be in your pocket. It's that video camera phone and a new online video classified advertising site Cell-it (www.cellit.us).
Video is powerful. It works. It sells. Steve Poley, Cell-it co-founder, says, "Video captures your product differences and your spirit. Buyers want to see the entire picture not just one picture. Buyers want to know the entire story. A good text description and single picture are worth a thousand words. A short video is worth a thousand pictures." Steve continues, "Some public studies indicate video has four-times more impact than other web tools. Video beats discounting your price or free shipping."
Randy Peterson, also co-founder of the new video site Cell-it, outlines the steps to start now while holiday shoppers are still buying online.
Step 1. Remember why
When the business started the product idea was clear, different, and stood out. Recall why. It will come back. The message hasn't changed. It's hard to make a difference with just text and a single small picture.
Step 2. Take out that camera phone
That camera phone works. This time make a short product video. Set up in a good spot. Find lots of light and room to move around. If the product moves and makes noise then get ready to capture the action.
Step 3. Practice
Cell phone camcorders capture 15 to 30 seconds of video. Use a regular camcorder or web cam for longer material. Cell-it takes all types of video files. Back to the video, do a practice run. Begin with the main view, move around the product, and focus on unique qualities. Be sure to get close and capture details. Remember to talk. Tell the viewer about the product or service. Buyers want to hear just like at the sales counter.
Step 4. Don't over practice
The first take could be the best take. Be real. Be spontaneous. A minor glitch in the video will be seen as authentic and life like. Polish too much and the message may feel staged and without character. Shoppers are buying the merchant as much as the product.
Step 5. Send it
Here's the easy part. Just text the video to 4Sale [at cellit.us directly from a cell phone and an operator will call back to complete the listing. The operator will help add a title, description, price, tags, and select the product category. Items listed below $250 initial selling price are free. Merchants can always log onto Cell-it and edit the item's title, description and price. Cell-it charges $2 for operator assistance. PC video postings have no operator charges. Items will be on the web in minutes. See the Cell-it website for compete details.
Step 6. Merchandise the video
Items appear on the Internet in minutes. Items have individual web pages where visitors can rate, tag, comment, tell-a-friend, and contact the merchant for more information before buying. There is also a direct website link back to the merchant. Cell-it alerts will go out to clients looking for similar items. Cell-it Embed video display code is also available to display the full video on the merchant's website. The item stays listed and video available until sold.
Cell-it also exports listings to Google/Base and other major merchandise listing sites. The item's visibility expands when the individual video page is indexed by major search engines. Links back to the merchant's website further enhance search engine page ranking.
Finally, take a moment to use the free Cell-it Merchant video. Upload a separate video about the business for free with any listing. Buyers want to know what makes the business special. Buyers want to know what is different with the merchant's business. The merchant video is free and it will be available for all the items you list on the new Cell-it video classified site.
Randy finishes, "Now, before someone buys another iPod, video game, or plasma TV, let's get started with your business. Reach into your pocket and sell something before the holidays are over."
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