TechTarget to Team with Chief Marketing Officer (CMO) Council to Provide Quarterly Research on IT Media Consumption Trends and IT Buyer Purchase Intentions
Information-technology (IT) media company TechTarget and the Chief Marketing Officer (CMO) Council announced an agreement to generate quarterly reports that track IT subject matter interest, online media use and downloading of IT information by business technology buyers and specifiers.
NEEDHAM, MA (PRWEB) November 28, 2006 -- Information-technology (IT) media company TechTarget and the Chief Marketing Officer (CMO) Council announced an agreement to generate quarterly reports that track IT subject matter interest, online media use and downloading of IT information by business technology buyers and specifiers. The marketing analytics data will give vendors and investors clearer indicators of IT procurement shifts, purchasing intentions, emerging application and deployment areas, and preferred media for gathering information to support IT purchase decisions.
Additionally, TechTarget will implement a Media Consumption Mapping program using its IT Research Panel membership to obtain insights into the preferred online media destinations and channels, including Web sites, blogs, online communities, and the types of content being downloaded or consumed by IT professionals.
Announced at the CMO Council's second European Summit in London, the market intelligence program will be based on surveys of 500,000 IT professionals and business decision makers that comprise TechTarget's IT Research Panel and its 4.5 million registered users. The goal of the research reports will be to give technology marketers a better understanding of which media vehicles prospective customers use to assess technology solution needs, what technical topics and issues are top-of-mind, and how spend priorities are likely to ebb and flow in upcoming months.
"The CMO Council has built a global reputation for its many authority leadership initiatives, information-sharing forums and high-level knowledge transfer among a network of nearly 3,000 peers," said Marilou Barsam, TechTarget Senior VP, Corporate Marketing. "TechTarget is pleased to be working with the Council to produce a credible benchmark reference to monitor and report on the print, web and other media vehicles that provide the highest quality information to organizations facing the daunting task of making large-scale enterprise technology purchase decisions."
"TechTarget is an innovator in delivering highly-targeted technical information to IT decision makers and offers our members unique analytics and insights into media consumption patterns and how companies research and assess technology investments," said Donovan Neale-May, Executive Director of the CMO Council. "We are keen to drawn on TechTarget's online reach and affinity with IT professionals and business decision makers, as well as its ability to generate valuable real-time data on purchase consideration and intent from online sources."
About TechTarget
TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives across the globe. Through 35 industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. TechTarget's advertisers include the leading IT companies in the world, among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. TechTarget has won dozens of awards for its innovation and industry leadership, including numerous awards for editorial excellence. In 2004, TechTarget was named to the Inc. 500 list of fastest-growing private companies in the United States in the company's first year of eligibility. More information about TechTarget is available at www.techtarget.com.
About CMO Council
The CMO Council™ is peer-powered affinity group dedicated to high-level knowledge exchange, thought leadership and personal relationship building among nearly 3,000 senior marketing and brand decision-makers worldwide. These individuals control more than $70 billion in annual global marketing expenditures and represent companies with over $500 billion in aggregated annual revenues across a wide variety of industry sectors. These include consumer electronics, information technology, telecommunications, entertainment, media, publishing, retail, CPG, financial services, pharmaceuticals, travel, hospitality, health care, engineering, architecture, construction, professional services, and more. More information about the CMO Council can be found at www.cmocouncil.org.
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