Business Professionals Gain Best Seller Insight on MBA-Business-Schools.com
MBA-Business-Schools.com has launched a new book review feature helping professionals and students alike gain greater insight into their respective industries. As a Web site that offers advice and information to those seeking an MBA degree, MBA-Business-Schools.com believes its new book review section proves to be a valuable resource by featuring a number of works from the New York Times best sellers list.
(PRWEB) November 28, 2006 -- MBA-Business-Schools.com -- an online education resource for those seeking an MBA degree -- has recently launched a new book review section. This month's book "The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson is a must-read for professional and aspiring marketers. Professionals and students alike can access an archive of book reviews pertaining to their industries and areas of study (http://www.mba-business-schools.com).
MBA-Business-Schools.com's book review resource is designed for professionals and prospective MBA students who hope to become more knowledgeable and passionate about their industries. Many of the featured books are New York Times best sellers written by nationally acclaimed authors.
Leadership development consultant Carter McNamara, M.B.A. and Ph.D., says "a critical skill for leaders is the ability to manage their own learning." McNamara recommends that nonprofit and for-profit leaders use various activities to develop their leadership skills. "Informal methods can include, for example, reading books, having discussions with friends, on-the-job training, keeping a diary with thoughts about leadership, etc." McNamara continues by emphasizing that new skills need to be reinforced by applying and reflecting on the information gleaned from books.
This month's featured book is "The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson. Anderson provides solid examples of how digital selling/eCommerce has eliminated businesses' traditional lumping of consumers into large, generalized audiences. MBA students should heed this advice before entering an eCommerce marketplace they may have underestimated. (http://www.mba-business-schools.com/articles/2006/11/mbas-take-firm-hold-of-the-long-tail.php)
"If you haven't already read 'The Long Tail,' you'd better -- it's the new 'Tipping Point,'" said Andy Lark, former CEO of Sun Microsystems. "Chris has crafted a very unique view of how the Web is driving new purchasing behaviors and marketing phenomena. This is actually incredibly stimulating as a notion for all marketers."
Starting career development early helps instill the idea that career management is a lifelong process, according to America's Career Resource Network (ACRN). ACRN is a career resource backed by state and federal organizations focused on helping students and adults make the best possible decisions about education, training, and career development.
MBA-Business-Schools.com is an MBA resource site that can help business professionals boost their careers. The site offers a school search tool, tips and advice, and an MBA book review for professionals and students interested in educational and career advancement in the business field.
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