140,730 Holy Hip Hop Digital Downloads Milestone Reached by HolyHipHop.com

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140,730 Holy Hip Hop Digital Downloads milestone has been reached by HolyHipHop.com. HolyHipHop.com prepares to implement expanded digital music initiatives in 2007 (e.g. ringtones, television/sync licensing and ringbacks) in an intensive effort to further drive grassroots, community awareness and visibility of spiritually-enlightening and uplifting Holy Hip Hop Trax, while providing expanded ministry growth opportunities for all participating label and ministry partners worldwide.

HolyHipHop.com announced today, as a part of its ongoing global Digital Music Initiatives, that it has reached the 140,730 Digital Downloads' Milestone. HolyHipHop.com prepares to implement expanded digital music initiatives in 2007 (e.g. ringtones, television/sync licensing and ringbacks) in an intensive effort to further drive grassroots, community awareness and visibility of spiritually-enlightening and uplifting Holy Hip Hop Trax, while providing expanded ministry growth opportunities for all participating label and ministry partners worldwide. Digital music platforms positioning to move rapidly to automobiles and digital home systems, via iPod and Zune portable music players further diversifying music choice and placing the power of music back in the hands of the listener and the community.

"The global Holy Hip Hop movement continues to gain ground via the dedication, faith plus works of the over 3,000 active Ministers of the Gospel and DJs, meeting the burgeoning demand for bangin beats and Street Gospel. 2007 and 2008 will provide greater opportunities as more and more Churches and Youth Pastors join and openly embrace the 20+ year old movement to evangelize the streets and fully realize and understand the essence of John 1:3, as applicable to Holy Hip Hop music ministry as an invaluable tool to reach, impact and uplift the millions of youth, children and adults who are seeking a new beginning and a new and better day.

"To our global alliance partners, Radio PD's, Djs, Retail-Stores, Magazines, Pastors, Churches, Websites, Supporters, Global Family and Friends who are participating in and advancing the cause, again and as always we appreciate all that you do in sustaining momentum and visibility. To those aficionados of hot trax and bangin beats who continue to purchase and support Holy Hip Hop 24/7 worldwide whether via retail stores or digital downloads, Thank you for providing the fuel which is driving an entire movement; and as you continue to do your part, always know that HolyHipHop.com remains focused and committed, more than ever before, to the global mission to Take the Gospel to the Streets, through the global proliferation of Street Ministry Evangelism. Best wishes to everyone for a very, merry Christmas and outstanding New Year. Peace and Blessings Always," said Abe Manear, General Manager, HolyHipHop.com and CEO, FullEffects Digital Media.

For more information on the global movement to take the gospel to the streets, log on to the Internet at: http://HolyHipHop.Com.

2006 Key Holy Hip Hop events: (1) Christopher "Play" Martin lands Holy Hip Hop DVD in Blockbuster; (2) Grammy Awards opens door for Holy Hip Hop emcees via expanded category (Rap Gospel); (3) Reach Records Holy Hip Hop Minister of the Gospel 'Lecrae' rises to #4 spot on BillBoard Top Gospel Chart.

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