American Italian Pasta Company Honored for Product Portfolio Growth and Technology Advancement
AIPC leverages XP3 Suite from Interactive Edge to improve category.
New York, NY (PRWEB) November 30, 2006 -- Interactive Edge, award-winning provider of data analysis and presentation solutions, today announced American Italian Pasta Company (AIPC), the largest maker of dry pasta in North America, has been recognized by Consumer Goods Technology (CGT) magazine as a leader in the consumer goods market. AIPC was presented an Outstanding Achievement Award during CGT magazine's Fall Conference held October 22 - 25 in Orlando for growing product portfolio and technology advancements leveraging XP3® Suite from Interactive Edge.
"Prior to my arrival, AIPC's view of category management was strictly a data delivery function," says Jennifer Halliburton of American Italian Pasta Company. "For instance, instead of having massive data tables that the sales team would have to sift through to find the biggest business issue, XP3 allows for the creation of 'mini-analytics decks' that direct the sales person to the greatest opportunities for an account. This allows the sales team to rapidly understand the issues. In turn, they can be conveyed to the customer and solutions can be offered on the spot."
"We are thrilled that AIPC is being recognized with this award in the Small to Medium size business category as it clearly points to the need for all companies, regardless of size, to be able to have a solution that allows them to be more competitive by being more productive with their data insights" said Zel Bianco, Chief Executive Officer of Interactive Edge. "XP3 helps AIPC generate actionable insights that make them more valuable to their retail partners by pointing to opportunities that can be implemented quickly. Jennifer Halliburton is extremely knowledgeable in this area and has been great to work with. We look forward to helping AIPC grow their brands and market share in the coming year."
About XP3 Suite - Turning Data into Revenue
Powerful business intelligence enterprise solutions have made huge amounts of data available for corporations to access, mine and analyze. This proliferation of data and mining/analysis tools should provide a windfall of opportunities to drive profitability throughout the organization
However, in order to provide customer-facing team's clear and concise data in an insightful and useable manner, corporations must still invest a substantial amount of time gathering the appropriate data and translating it into persuasive and visually compelling sales and marketing presentations. In addition to freeing up valuable resources across the enterprise, XP3's presentation capabilities provide field users and management with intelligent findings about the data in their company's data warehouse, as well as the ability to customize the presentation and sales message on-the-fly.
XP3 combines a powerful data analysis engine with flexible end-user tools to summarize and visualize the right data for the right audience. It produces concise and actionable insights complete with intelligent summaries, charts and graphs that can be understood by business users of all kinds. Thousands of sales and marketing professionals from the most successful manufacturers currently use XP3 to develop and automatically populate data-driven sales and management presentations against data sets as large as hundreds of gigabytes, with hundreds of thousands of members in certain dimensions.
XP3 Suite is designed specifically to turn data into revenue. It works with existing customer data management solutions (or its own data warehouse) to place vast amounts of data at the fingertips of distributed sales and management teams in a user friendly and intuitive environment. Integrated with Microsoft Office®, XP3 includes the tools needed to easily create visually stunning, data-driven presentations directly in Microsoft PowerPoint®. The Gartner Group refers to this as XP3's Point of Impact, because this is where and how a corporation's investment in business intelligence can be used to influence customer decision-making, converting data and technology into sales.
About Interactive Edge
Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company's flagship solution, the award-winning XP3® Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company is the recipient of multiple Consumer Goods Technology awards, including "Best in Class for Sales Force Automation & Analytics" and "#1 in Customer Experience," for two consecutive years. Headquartered in New York, NY, customers include Cadbury-Schweppes America's Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers. Further information about the company and XP3 Suite is available at www.interactiveedge.com.
EDITORS' NOTE: Copies of this news release, as well as the company's press kit, are available by faxing requests to 212-462-4900, or by e-mailing pmoriarty (at) interactiveedge.com.
(c) 2006 Interactive Edge LLC. All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.
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