Newspaper Inserts Show Some Spine to Georgia Chiropractor

Chiropractor finds practice growth success by incorporating a newspaper insert distribution program into his franchise's marketing budget.

Richmond, VA (PRWEB) November 30, 2006 -- When Dr. Greg Iacono first opened his chiropractic facility, a SpinalAid franchise located in Woodstock, Georgia, he needed a consistent and reliable method of growing his practice.

In the past, Dr. Iacono had exercised numerous methods of advertising with little to no success. He attempted randomly distributing chiropractic flyers, cold-calling leads, networking with other practices, and utilizing other conventional methods of practice growth. However, none of these methodologies provided a significant return on investment. Dr. Iacono investigated many practice growth options and concluded, after an initial test, that print advertising had the power to capture the attention of potential clients and convert general interest into appointments

By distributing full-color newspaper inserts and chiropractic flyers on bi-weekly basis, the chiropractor was able to grow his chiropractic franchise into a successful business with a growing list of clientele. The SpinalAid Center in Woodstock, Georgia, has been able to generate as many as twelve new clients per month, many of which call immediately after reviewing one of his appealing, glossy, and informative full-color newspaper inserts.

I have built my entire practice with the affordable inserts offered by Print and Deliver

When asked about his key to success with newspaper inserts, Dr. Iacono responded, "We send out 20,000 flyers per week, every week, in local newspapers. Frequency is everything. People need to see the ads on a regular basis; customers need to see our name on a regular basis. We noticed early on in our advertising endeavors that missing just one week's worth of print inserts led to call numbers dropping dramatically. I believe successful practices must gear up to do this long term and plan their marketing budget accordingly."

Print and Deliver (www.printanddeliver.com) is a streamlined bulk printing company that offers 10,000 full-color, two-sided, glossy newspaper inserts or flyers for only $375. Their website provides registered users with access to free market-specific research data, templates for effective print advertising, on-line customer assistance, and articles focused on successful business marketing techniques.

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