The New England Consulting Group Celebrates 25 Years of Strategic & Tactical Marketing Management Consulting

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The New England Consulting Group has been the premier management consulting firm specializing in strategic & tactical marketing management for over 25 years. They are a partners only firm that practices the 'Principal Principle': All partners have been successful line management executives with industry leaders such as P&G, GE, and PepsiCo; all have 25+ years of management and consulting experience, and the partners do the consulting. Although they think of themselves as Marketing Management Consultants, others often refer to them as the Marketing Marine Corps.

Our competitive advantage is more senior/ experienced/ successful principals -- the Principal Principle.

The New England Consulting Group is 25! And, if you think back over the years, the New England Consulting Group (NECG) is the only one in their space who can make that claim. Many have come and gone, but few have stood the test of time.

The New England Consulting Group was founded in 1981 by Gary Stibel. Their mission was to provide superior management counsel to the top line (people, companies and growth), who were or wished to be market insight driven.

The New England Consulting Group's measures of success were client business results and career advancement, both in excess of expectations. "Our competitive advantage is more senior/ experienced/ successful principals -- the Principal Principle." said Gary Stibel.

New England Consulting vowed to keep it small and exclusive; no more than ten principals, all collaborating on every single client project. They treated their clients the way they would have wanted to have been treated when they were clients -- 24/7 access, short/focused reports, honesty/respect and skin in the game. They avoided black box solutions and buzz word boilerplate in favor of hard work and (un)common sense.

They are celebrating their 25th anniversary this year, and are proud to report that they have achieved their mission. They presently have ten principals. The least experienced principal attended the Indian Institute of Technology and Carnegie Mellon, worked for Unilever globally and J&J domestically, has consulted for P&G and Wal-Mart and plays a very mean game of squash (and a meaner game of chess).

In addition to their principals, New England Consulting has a support staff that is second to none. These women and men are smart, dedicated and play an important role in helping their clients achieve superior results.

The best measure of this talented group is the business results of projects on which they worked. These include new products (including work for both P&G and GE and multiple successes in excess of $25 billion), strategic growth (for IBM and Charles Schwab), turnarounds (most of which began within months of our engagement), positioning and repositioning (from Johnson & Johnson to Anheuser-Busch), branding (most of the world's most valuable brands), resource allocation (helping clients get more for less), alternative channels (from the largest company in the world to the most personalized one-to-one selling experience), business system reengineering (from American Express to the NFL), M&A (for big and small buyers and sellers in publicly traded and private equity companies) and public service (from the American Heart Association to the country of Israel).

But the most rewarding measure of their success is the personal career success of their clients (people, not companies). In virtually every instance, they were given an opportunity to compete against existing management counsel, expected to produce superior results and rewarded with additional business (the fact that most of these past clients are now CEOs makes them very proud).

As the New England Consulting Group enters its second quarter century, it would like to thank all of its clients who have made the past 25 years so professionally rewarding and personally satisfying. To those of you they have yet to meet, they sincerely hope that another 25 years does not go by before they have the pleasure of working with you.

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Patricia A. Meagher
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