Alpharetta, GA (PRWEB) December 2, 2006
Scott Campbell, a Georgia State University MBA grad and Certified Internet Webmaster, recently launched a marketing consulting company that utilizes a defined, step-by-step marketing system to help Atlanta area small businesses in marketing their businesses and generating clients.
Mr. Campbell created the collaborative system after working with small businesses that struggle for customers and typically can't afford to support a marketing department. He says, "there's such a need at that level for an organized system that owners can follow. There is so much information about marketing out there that it confuses people. This marketing system brings results when followed."
The components of the system aren't new. They include traditional marketing subjects such as targeting your market, differentiation (developing your unique selling proposition), website/internet strategies, direct mail, advertising, and public relations. However, what sets the consulting system apart is that it keeps the owners on track and a results report is delivered to the owner at the end of the month showing customer interest based upon the marketing activity. In the ad/marketing world, a results report is unique.
Impact Marketing is a marketing consulting company headquartered in Alpharetta, Georgia. In addition to both one-and-one and distance consulting/coaching, they hold group workshops and deliver speeches on the subject of marketing and sales.