Protus Voice Broadcast Enables Effective Communications Between Businesses and Customers

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Voice broadcast service introduced to contact centers delivers valuable information to thousands of customers in a timely, cost-effective manner.

Protus Voice gives businesses the ability to get to all the right customers at the right time with the right information, and in a way that stands out.

Protus IP Solutions introduces Protus Voice broadcast services for Conact Centers. Time is money and information is key. These two rules of business can clash in a call center environment where thousands of customers need to be given information within a limited window of opportunity but the number of representatives who can initiate calls is finite. Protus offers a tool to solve these seeming contradictions in customer relationship management.

Protus Voice is a complete end-to-end voice broadcast solution that is the most cost-effective and efficient way to deliver messages and notifications to thousands of customers at the same time. Unlike more expensive mediums such as television, radio or direct mail, voice broadcasting allows users to change messages, giving them the flexibility to change and tweak messaging and marketing outreach while improving response rates. Protus Voice can also be set to connect customers with live agents when required.

SMT Direct Marketing is one example of a company that has found this solution effective. For the last 10 years, SMT Direct Marketing has been a leader in providing premier outsourced contact center services across multiple sectors on behalf of Fortune 500 companies. The company specializes in high-touch industries such as financial services, telecom, retail and healthcare. Headquartered in Toronto, Canada, SMT Direct has addition contact centers in India, Pakistan, Dubai, and Mexico/Latin America.

"With Protus Voice Broadcast, we are able to provide customers with information they need to know in a short time frame without overburdening our call center resources," says Tony Nadra, president and CEO of SMT Direct Marketing. "We know this solution works because our customer response to the voice messages has been more than double the accepted industry rate as compared to the traditional industry channels."

Protus Voice also makes financial and logistical sense for SMT Direct Marketing because the entire service is hosted. "We don't have to purchase any additional equipment or software," adds Nadra.

The Protus solution includes multiple features that are easy to use. Businesses can create, schedule, launch and track voice campaigns via a simple web based interface. Adjustable dates, times and delivery of messages are among the options available for voice broadcast. The application also allows for flexible voice message recording with prerecorded sound files or live recording and the ability to conduct interactive surveys and questionnaires, allowing for instant feedback and real-time online reporting.

"Businesses are constantly looking for ways to improve customer relationships without overburdening resources or finances," says Joseph Nour CEO, Protus IP Solutions. "Protus Voice gives businesses the ability to get to all the right customers at the right time with the right information, and in a way that stands out."

About Protus

Protus IP Solutions - a high-growth application service provider - offers value-added Internet fax communication and voice messaging services to businesses around the world. Since 1997 leading companies in the finance, insurance, real estate, pharmaceutical and retail industries have trusted their outsourced communication needs to our reliable service. We manage 780 million faxes per year, we deliver 375,000 pages per hour, and we dial 500,000 calls per hour. On-line Internet fax services targeting Personal, Small Business and Corporate users are sold under the brand name MyFax. Protus solutions are sold both directly and through a network of worldwide partners, including major service providers. Additional information is available at or

For more information, please contact:

Sue Rutherford, Protus IP Solutions Inc.

613 -733-0000 x 519

Tracy Shryer, Tech Image

847-279-0022 x230


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