nParallel to Design Renaissance Learning's New Tradeshow Display

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nParallel Chosen from among Four Agencies Reviewed

nParallel, the international brand communication, merchandising strategy and display agency, announced that it has been chosen by Renaissance Learning, Inc. (Nasdaq: RLRN) to design and construct its new tradeshow display.

"Of all the agencies we considered, nParallel had the most intuitive grasp of our brand and marketing communication goals," said Nancy Miner, promotional events manager, Renaissance Learning. "Their creative concepts were inventive. nParallel did not confine their thinking to just one specific design but instead came forward with renderings of inspiring alternatives that sparked our imagination and enabled us to play out a range of exciting ideas."

Renaissance Learning (http://www.renlearn.com) is the leading provider of computerized progress monitoring and assessment tools for pre-K-12 schools. Adopted by more than 70,000 schools in North America, the company's research-based tools provide continuous feedback to motivate students, inform instruction, improve test scores, ensure mastery of standards, and accelerate learning - all while reducing teacher paperwork.

In July 2006, Renaissance Learning sent a request-for-proposal to four agencies: two with whom they had worked before and two (including nParallel) recommended by industry colleagues. Renaissance Learning's new tradeshow display by nParallel will make its debut in a 20x30 foot island configuration with an adjacent 10x30 foot inline component at the Florida Educational Technology Conference in Orlando, Fla., January 24-26, 2007.

About nParallel

Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

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DAVID AQUILINA
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