Philadelphia Dating Service Invites Clients to Take Time Away

A new identity and logo for a Philadelphia match making service called Take Time Away was launched for busy professional adults to help get out there and meet people. Studio David, a graphic design firm based out of St. Petersburg, Florida created the logo in conjunction with the identifying collateral materials for the new company.

Philadelphia, PA (PRWEB) December 4, 2006 -- A brand new match making service called Take Time Away was launched today to invite clients to Take Time Away from their busy professional lives and get out there and meet people. Studio David, a graphic design firm based out of St. Petersburg, Florida created the logo in conjunction with the identifying collateral materials for the new company.

The new identity will be used on all communications and advertising materials to communicate the value of the personalized dating service. The company's name "Take Time Away" is an invitation to busy working professional singles in the Philadelphia area to put away their spreadsheets and get out of the office to meet people with similar interests in the hopes of finding romance. The company is also reaching out to professionals in the area who are simply interested in creating an exciting social life for themselves.

"In conducting research we were able to understand what the key audiences felt about dating services. Most had tried online dating services with moderate results and were simply overwhelmed with the details involved with setting up a date," said Studio David's owner David Scott. "They found greater success when they could communicate their desires to a real person who would also take care of all the planning involved. This key insight drove our positioning and says there is finally an exciting opportunity to find romance that works."

Take Time Away is built on the concept of meeting its members face to face. To communicate this aspect of the service, Studio David created a logo that brings forth a human element. A male and female figure are portrayed in the logo design that seem to share individual facial features demonstrating a sense of relatedness. A corresponding color palette of reds and ruby hues help to communicate concepts of romance and friendship.

Studio David's process in developing the brand platform focused on identifying Take Time Away's distinctiveness against its competitors. Studio David discovered that in the quest to create long lasting relationship opportunities, Take Time Away has a huge advantage by meeting individuals one on one and screening their members in person. The identity and company name help to communicate the match making service's unique ability: knowing that a real person is finding potential match and not a computer provides a sense of comfort for clients.

"It was a pleasure working with Studiodavid," says Take Time Away CEO Turnier Esperance, Jr. "The entire project was handled very professionally. They showed interest in the product and were there to share thoughts and ideas. They truly went above and beyond their role on this project."

Take Time Away is a new company that offers Philadelphia area singles face to face based matchmaking services. Their mission is to provide the finest matchmaking services through reasonable pricing, outstanding customer service, and the most predictive matchmaking services available.

About Studiodavid
Studiodavid is an international graphic design firm based out of St. Petersburg, Florida that develops corporate identities that inspire thought and action. The company was founded in 2003 by graphic designer David Scott, who is known for producing marketing solutions that help companies connect with their audience. With over 15 years of experience, Scott has had the opportunity to help several innovative organizations enhance their corporate image including Fairmont Hotels and Resorts, the Bermuda Department of Tourism, Jabil Circuit, JC Penney, Trammell Crow, and the US Pro Golf Association. Interested parties can learn about Studiodavid at http://www.studiodavid.net

###