Luv's Brownies' CEO Conducts Cooking Demonstration During World Famous 'Chocolate Show', Lands Feature in Pastry Art & Design Magazine's Feb. 2007 Issue

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On the heels of her November 2006 "Black Enterprise" cover story, Young African American entrepreneur Aundrea Lacy lands a feature article in a premier trade magazine for pastry and baking professionals "Pastry Art & Design Magazine." Also in November, the founder and CEO of nationally famous Luv's Brownies took her rightful place along side renowned pastry chefs from around the world during her brownie cooking demonstration at the New York "Chocolate Show" - the nation's largest annual chocolate affair.

Luv's Brownies CEO Aundrea Lacy is still reeling from celebrating her company's 10th anniversary with a party at Jay Z's New York 40/40 Club and her cover story in the November 2006 issue of Black Enterprise magazine. The young Bay Area entrepreneur returned to New York this month where she exhibited and marketed her famous brownie cakes during the largest annual chocolate affair in the U.S., the "Chocolate Show" held November 10-12, 2006 at New York's Metropolitan Pavilion & Altman Building. Lacy hosted a brownie cooking demonstration during the "Chocolate Show," though she guarded her successful proprietary recipe closely. Additionally, Pastry Art & Design - the premier trade magazine for pastry and baking professionals - will feature Luv's Brownies in its February 2007 issue.

The "Chocolate Show:" The world-renown "Chocolate Show" is held annually in Paris, New York, Tokyo, Beijing and Moscow. For three days, the New York festival was devoted entirely to chocolate -- candies, cookies, pastries; cooking tools, even dresses and accessories made with chocolate.

Exhibitors ranged from small, artisinal chocolatiers to large commercial manufacturers of chocolate and chocolate-friendly products. Lacy took her rightful place along side renowned pastry chefs from around the world during her brownie cooking demonstration in one of the event's two culinary theaters. Designed for the public, the "Chocolate Show" drew over 30,000 people to visit more than 65 chocolate exhibitors during the three-day show.

Read the Luv's Brownie cover story in the Nov. 2006 issue of Black Enterprise magazine (

Pastry Art & Design Magazine: Pastry Art & Design Magazine features delectable chocolate recipes and creative dessert ideas. The magazine provides coverage of the top restaurants, chocolates, bakery and pastry chef's around the world serving people who love fine chocolate. It also includes easy gourmet recipes, gorgeous photography and the most recent news on people in the pastry business.

"It was a pleasure hosting Luv's Brownies in the Pastry Art & Design booth at the New York Chocolate Show," stated Mathew Stevens, editor of Pastry Art & Design. "The smell of Aundrea's fresh baked brownies filled the convention center with a fabulous rich aroma of Guittard chocolate. Her heart-shaped brownies are amazingly rich and delicious." Stevens continued, "We look forward to featuring Luv's Brownies in our February issue, and including Aundrea among the premier gourmet bakery and pastry chefs that our magazine highlights."


Luv's Brownies is the home of the original heart-shaped brownie offers heart-shaped brownie cakes, mail order gifts and wedding favors. The Internet-based business sells its award-winning brownies nationwide, and maintains market dominance in its product category. Luv's Brownies is the only company that offers brownies shaped like hearts, as well as sugar-free recipes with diabetics in mind. Lacy has been featured on several nationally-syndicated television talk shows and many national and local newspapers and magazines. She has been interviewed by the ABC network's Barbara Walters and featured on the "Montel Williams Show."

Lacy's story of her struggle to overcome Dyslexia has been publicized in Essence, Ebony, Today's Black Woman, San Jose and Upscale magazines. Luv's Brownies was the proud recipient of the People's Choice "Best Sweet" Dessert Award at the annual International Hospitality Celebration in both 2004 and 2005.

Lacy is also the author of two books: In Luv Story: From Homemade Brownies to My Own Internet Bakery, she shares real life experiences, including how she kept her company thriving through an economic downturn and her personal life crises. Lacy's second literary effort Brownie Points: Lessons for Woman Entrepreneurs from One Who Made It is the greatly expanded new version of Luv Story that answers the many questions Lacy has been asked by girls and women who want to start their own businesses. Lacy's inspirational personal story demonstrates how the same skills used in self-employment can be used to tackle the many issues and setbacks of daily life.

Luv's Brownies and Luv Story may be purchased online. Brownie Points will be available for pre-order early Spring 2007 (Agate Publishing, Evanston, IL). For more information about Aundrea Lacy and her fabulous brownies, please visit Chat with Ms. Lacy about Luv's Brownies, or perhaps a book signing - via email or phone (408-881-0759).

EDITORS: For interviews/photos, contact Toni Beckham, 408.499.3664

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