Cancer Research Meets 'Rock Music' When Eric Lee Beddingfield Sings 'Rock the Cure,' the Passionate New Anthem Dedicated to Finding a Cure For Cancer

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Cancer research and 'rock music' may be an unlikely alliance, but not for Double Diamond Entertainment record producer, O. Franklin Wolfe, co-writer with singing artist Eric Lee Beddingfield, of "Rock the Cure," the first-ever fight song for cancer. "Our goal," says Wolfe, "is to use the Internet to raise $500,000 for cancer research over the next 12 months -- one 99-cent download at a time."

Cancer research meets rock music as record label CEO, O. Franklin Wolfe and southern rock singer Eric Lee Beddingfield launch the worldwide Internet release today of "Rock the Cure," a first-ever fight song for cancer projected to raise $500,000 for research -- one 99-cent download at a time.

"One million downloads of 'Rock the Cure" is where we'll be a year from now on December 1, 2007," says Wolfe, who wrote the song with Beddingfield. Wolfe and Beddingfield will donate 49-cents of every 99-cent download to the American Cancer Society, all of it specified for research.

"This demonstrates the exceptional power of music to raise money for cancer in an unprecedented way," says Wolfe. "With 'Rock the Cure,' we've got a rousing, uplifting anthem that any music lover will understand." (Download "Rock the Cure" at http://www.rockthecure.net).

Wolfe says "Rock the Cure" was born last summer when he and Beddingfield worked together on another cancer fundraiser, Kill the Mullet for Cancer. The event was named for a witty Beddingfield recording that urges long-haired listeners to donate their hair to recovering cancer patients through organizations such as Locks of Love. (Listen to "Kill the Mullet" by visiting http://www.killthemullet.com)

"That's when Eric and I realized no musical recognition existed for cancer survivors. 'Kill the Mullet' was a great start, but we knew we needed a real fight song, a powerful anthem of hope that sends a call to action. 'Rock the Cure' was born that day."

Wolfe says he is extending the offer beyond "Rock the Cure."

"Many other songs will be available at http://www.rockthecure.net. We'll donate 50 percent of every 99-cent download made from http://www.rockthecure.net. I tell people all the time, 'even if you don't download anything, you'll get a kick out of listening to Eric sing.'"

The record label entrepreneur, who is also a Florida-based real estate developer, promises another bonus to website visitors. "Train, Train," a song Beddingfield recorded with country/pop superstar Dolly Parton, is also available for 99-cent download, with 49-cents going to cancer research. Popular country pop singer Lynard Skynard's lead guitarist, Ricky Medlock, also performs on the soundtrack with Parton and Beddingfield.

"'Rock the Cure' works because it truly defines a message of hope for cancer survivors," says Wolfe. "It also provides a new method for funding a cure."

To download "Rock the Cure" or any of the other 14 songs written and recorded by Eric Lee Beddingfield, visit http://www.rockthecure.net. For more information, call Double Diamond Entertainment at (772) 285-5481.

About Double Diamond Entertainment - Double Diamond Entertainment is a record company with an avant-garde business model. Palm City, Florida entrepreneur O. Franklin Wolfe, Jr., founded the company in 2005, "because I wanted a record company with a different mission," he says. "Double Diamond is the only entertainment company that allows 50 percent artist ownership and complete artistic freedom." The company represents Eric Lee Beddingfield, a southern rock recording artist from Augusta, Georgia and Nashville, Tennessee. For more information about Double Diamond Entertainment and Eric Lee Beddingfield, visit http://www.elbRocks.com or (772) 285-5481.

Focus: Rock Music, Cancer Research, Eric Lee Beddingfield

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