Los Angeles, Calfornia (PRWEB) December 4, 2006
Tattooed Steel, a jewelry and accessories company based in Huntington Beach, CA announced that it has retained BRANDOLUTION to assist them in their efforts to expand distribution and develop new business and marketing opportunities including licensing.
Tattooed Steel combines intricate artwork from renowned artists from all over the world with unique fashion forward steel accessories. Tattooed Steel's jewelry and accessory collection is created through a patented process of burning artist's expressions into steel with an intense amount of heat and a very precise automated "Tattoo Gun" machine. The design is "tattooed onto the piece" just as a person would receive a tattoo in real life, resulting in an incredible piece of wearable art in the form of cuffs, dog tags, rings, and more.
Artist, engineer and wannabe surfer, Jared Van Orman, founded Tattooed Steel on the idea of applying art to metal and creating wearable tattoos. After giving his first Native America wearable design to his wife as a gift, Tattooed Steel was officially launched just over two years ago and is currently found in boutiques both in the U.S. and abroad. Since the initial introduction of the company, Tattooed Steel has embraced the inspiration of over 30 artists representing a breadth of relevant styles and themes - skulls, graffiti, music, nature, florals and more to appeal to the personal taste of a trend conscious consumer. Each piece comes in a high quality velvet bag with a laminated artist card.
In addition to their core underground artist collection, Tattooed Steel also recently developed co-branded licensed collections for well known brands such as Ed Hardy, MGM's Rocky Balboa, Warner Brothers Speedy Gonzales as well as a collection for Disney's Pirates of the Caribbean sold through the theme parks.
BRANDOLUTION, a Los Angeles based marketing agency founded by industry expert Melissa Segal, is focused on assisting brands with their growth plans by providing senior level general management, marketing/distribution, licensing and creative expertise and support on an outsourced basis. BRANDOLUTION'S primary focus will be to help Tattooed Steel explore ways to expand current boutique distribution as well as identify and build new channels of distribution such as rock concerts, museum stores, and the high end gift channel. In addition, given Tattooed Steel's breadth of art assets and unique technology, BRANDOLUTION is looking for select opportunities to expand the product offering by licensing the Tattooed Steel brand into other categories such as eyewear, footwear, hand bags, and high end t-shirts where the products can also celebrate the collection of unique and always evolving artist work and incorporate steel embellishments or touches throughout the line.
"Inspired by the world of tattoos the concept of wearable art at Tattooed Steel has taken many new forms as our artist reach broadens," says company spokesman, Wyatt Simmons. "There are so many exciting new areas to explore yet only so many hours in the day. Partnering with BRANDOLUTION allows us to stay focused on our core business yet at the same time be proactive about new growth opportunities." Melissa Segal, founder of BRANDOLUTION comments, "We are so excited to be associated with this brand. There are a lot of brands out there that are" me toos and followers". Tattooed Steel has a very unique market positioning, innovative product, and puts heart and sole into every piece they design and manufacture. The opportunities for a brand like this are endless."
For more information on becoming a Tattooed Steel licensee or marketing partner, contact BRANDOLUTION, LLC at 323-962-1695
Andrea Blain Public Relations
9750 Crawford Avenue
Skokie, IL 60076
Note To Editors: Melissa Segal and Wyatt Simmons available for interviews.