Winter Storms Leave Businesses Scrambling

Share Article

The season's first powerful winter storm leaves the Midwest and parts of the Northeast reeling. In 2007, AnswerConnect announces focus on leading the business continuity sector.

Winter storms blowing piles of snow, crippling ice, and downing power lines reminded residents and business owners throughout the Midwest and Northeast how important contingency planning really is.

"The main factor in addressing severe weather is time. Timing is crucial. Educational institutions and businesses rely on our services to notify employee families of severe weather conditions because managing communication in a crisis situation is near impossible." Annette Griffin, VP of Market Development and Support for Snowcap Media Notification Services, says. "In the Midwest and Northern states, bad weather can set in very quickly, and the typical media communication outlets become overwhelmed. Third party service providers, like Snowcap and AnswerConnect ensure a level of security for businesses and institutions of all kinds."

Powerful winter storms are a reality that businesses throughout the nation face every year. The same storms that close schools or prevent workers from getting into the office result in an increase in customer service calls. "The public is always paying attention, and when there is cause for alarm, consumers pick up the phone," Joe Baker, Client Services Director states. "We typically experience a significant increase in call volume preceding, during and after storms. The demonstrated value to our clients of consistently facilitating emergency communication is the driving factor in our 2007 focus on business continuity," Baker concludes.

Consumers have little sympathy for businesses affected by storms, especially during the holiday season. "People want to pick up the phone and reach any business at any time. Storms, weather problems, staff shortages, power outages and transit strikes do not matter to the customer expecting someone to answer the phone," Robert Melillo of White Hat Marketing explains. "We advise our clients on the benefits of contracting with a third party call center in order to assure customer service, no matter what Mother Nature has in store," Melillo continues.

Emergency storm planning has led many businesses to partner with call centers as a back-up or even primary communication service. Kevin Payne, COO of says, "We start by packaging our 24 hour emergency phone answering with a single, nationwide toll-free number. Then we provide our clients with not only a single point of contact for any inbound calls, but facilitate a diverse set of delivery options for these communications. Through our real-time messaging interface we then deliver these messages via email, voicemail to email, text to mobile phone, and many other options," Mr. Payne reports.

New York businesses in 2005 witnessed firsthand how devastating a transit strike could be; as many businesses were forced to close and phones went unanswered. After the first major storm of 2006 closed many businesses in the Midwest and Northeast, these companies are beginning to focus on their contingency plans.

"I need my phones answered no matter what, our business depends on it," Anita Rubio of Pocket-Poet.Com said. "The answering service check we write each month is one of the most important checks we write, and this past week proved it," Rubio concludes.

With more major storms expected through the winter months, businesses are scrambling to shore up their contingency plans, especially when it comes to communications. Call center service providers around the United States are expected to answer the call for businesses looking to safeguard their investments.

About AnswerConnect

AnswerConnect is a full-service contact center located in the Pacific Northwest serving nationwide clientele. By investing in state-of-the-art technology and developing proprietary call center software solutions, AnswerConnect offers unique and fully tailored services for businesses that outsource their call management. By aggregating the potential costs of staffing, capital expenditures, and program development across a diverse customer base, AnswerConnect provides customers with premiere service quality for a fraction of the cost of similar internal services


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andrew Lewandowski
Visit website